Mutati's appointment marks a significant milestone in CFI's ongoing commitment to strengthening its brand presence and empowering traders in the South African market, says the company. 

As a Chartered Marketer (CM), she specialises in responsible marketing, data analytics and strategy. Her career spans leading roles in banking, including Capitec, where she spearheaded marketing initiatives for strategic growth areas and FNB, where she worked with Rest of Africa teams to drive marketing excellence across retail, business and commercial sectors, adds CFI. 

Mutati is passionate about client-centricity, data-driven decision-making and innovation. CFI says she is known for her ability to create marketing strategies deeply rooted in human insights while also leveraging bold business decisions to drive measurable impact.

"I am excited to lead CFI's marketing and brand presence in South Africa. Being part of CFI was an opportunity for me to join a business with a strong brand and to be part of the ambitions to empower African traders and investors with innovative, secure and transparent online trading solutions," says Mutati.

New Marketing Campaign

Her appointment aligns with CFI Financial's strategic push to strengthen its position as the premier trading platform for South African traders and investors, coinciding with the launch of a new marketing campaign, says the company. 

CFI says that the high-impact above-the-line (ATL) marketing campaign began on Saturday, 1 February, with its first phase running until July. It is designed to drive awareness and establish CFI as a trusted broker in South Africa's competitive financial trading landscape.

The campaign's key message, 'Drive your success — Trade like a champion,' is designed to inspire confidence and ambition among traders. Lewis Hamilton serves as the campaign's Global Brand Ambassador to further solidify its presence, aligning CFI's high-performance trading mindset with one of the world's most accomplished athletes, adds the company. 

To maximise its reach, CFI says its campaign will leverage multiple channels, including Out-of-Home (OOH) advertising, radio sponsorships, TV advertising and digital marketing.

CFI says it will amplify its message through high-visibility digital placements and targeted online campaigns on South Africa's leading financial and business news platforms. This approach ensures that CFI reaches the right audience, driving engagement and reinforcing its reputation as a top-tier global broker.

With Mutati at the helm of its marketing strategy and the launch of this new campaign, CFI Financial concludes that it is poised to make a significant impact on South Africa's trading landscape.

For more information, visit www.cfi.trade. You can also follow CFI Financial Group on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor