Fore Group Launches Redesigned Website With SO Interactive

Fore Group says that it uses technology with personalised support to change how golf facilities operate. However, communicating that complexity requires a platform that is sharp and intuitive.

"For this redesign, our focus was on clarity, engagement and conversion," says Darren Mansour, Founder of So Interactive. "The website needed to tell a story, intuitively guide users and reflect the human-centric ethos that drives Fore Group. Our goal was to create a platform that feels personal and aligned with the real-world challenges golf facility managers face every day."

Fore Group's refreshed brand identity, which was also developed by So Interactive, laid the groundwork for the new site. Fore Group adds that the design prioritises clear messaging and simplifies complex information using dynamic movement, clean navigation and striking imagery that showcases Fore Group's expertise.

"Our goal was to better reflect who we are; not just what we offer, but how we think, how we support our clients and how we simplify a complex space," says Cameron Probert, CEO of Fore Group. "So Interactive understood that from the start. They developed and translated our brand into a digital experience that feels completely aligned with our purpose. The result is something that feels both premium and approachable, which is exactly what our audience expects from us."

A Journey That Puts the Customer First

Personalisation is at the heart of Fore Group's redesigned website, says the company. Fore Group adds that the site was built to serve diverse audiences, including resorts, private clubs and multi-facility organisations, each with its own unique challenges and needs.

For example, resorts need to focus on holistic guest experiences while private facilities need to emphasise exclusivity, member-focused features such as apps and financial tools tailored to high-end operations, says Fore Group.

Each user journey needs to connect with its audience and highlight how Fore Group simplifies operations, improves experiences and drives business growth, adds the company. 

So Interactive underwent a persona development process to understand the goals, pain points and decision-making processes of golf facility managers, directors and owners. Fore Group says that the result is a platform that resonates on a personal level and highlights how Fore Group understands the human side of golf facility management.

Fore Group concludes that the website's streamlined structure and engaging content create a frictionless journey for users, enabling stronger connections and measurable results. 

For more information, visit www.foregroup.com. You can also follow Fore Group on LinkedIn.*Image courtesy of contributor