A DAY OF Prestige - Johnnie Walker Blue Polo Unites Icons OF Fashion, Whisky And Polo In Johannesburg

Upon arrival, guests were welcomed with signature Johnnie Walker Blue Label cocktails, setting an elevated tone for what would become an immersive journey into the world of Blue Label, one defined by excellence, elegance, and experiential richness.

“On behalf of Johnnie Walker Blue Label, we are honoured to welcome our guests to an afternoon where legacy meets contemporary luxury, this event is a celebration of excellence, a convergence of whisky, fashion, and sport, curated to honour the rare craft of Blue Label and the cultural icons who continue to inspire and shape the future,” said Mpimy Mashimbye, senior brand manager Reserve Scotch (South, West and Central Africa).

The event was graced by some of South Africa’s most influential figures, a reflection of the brand’s deep connection to those driving local culture forward. Among the high-profile guests was fashion designer Mmuso Maxwell, who collaborated with Johnnie Walker Blue Label to dress the brand’s official Blue influencers, offering a stunning display of contemporary African design. Also showcasing their creative flair was BamCollective, known for their bold, avant-garde fashion perspective.

Bringing further star power to the afternoon were Sarah Langa, Natasha Joubert, Siya Bunny, and former Bafana Bafana footballer Teko Modise, the official Johnnie Walker Blue influencers who embodied the brand’s prestige and style with effortless charisma

The event featured a curated line-up of immersive experiences that allowed guests to explore the depth of Johnnie Walker Blue Label through every sense:

• A polo-inspired fashion showcase staged in elegant stables, where equestrian heritage met high fashion.
• The Blue Label Discovery Lounge, where guests were guided through a personalised whisky tasting journey featuring ambient visuals, immersive soundscapes, and rare storytelling.
• A bespoke personalisation station, offering engraved miniature Blue Label bottles – a lasting memento of an exceptional day.
• Styled content zones throughout the venue, from horse-led photo moments to high-design backdrops, provided picture-perfect opportunities to capture the elegance of the day.

More than just a polo match, the Johnnie Walker Blue Polo was a celebration of legacy, culture, and aspiration. Every element from fashion and sport to whisky and design came together to reflect the Blue Label ethos.

About Johnnie Walker

Johnnie Walker is the world’s number one Scotch whisky brand (IWSR), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above else.

Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 19 million cases sold annually (IWSR, 2018), making Johnnie Walker the most popular Scotch whisky brand in the world.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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