Toyota South Africa and Kaizer Chiefs Turn Sponsorship Into Impact With Outreach to Ethelbert Centre

Building on the momentum that began on Mandela Day in 2023, this collaborative initiative continues to transform sponsorship visibility into meaningful support for South Africa's most vulnerable communities bringing not only donations, but connection, encouragement and joy to the children living in the center, says the duo.

As part of their ongoing 'Heart on Sleeve' initiative, the two partners delivered essentials including brand-new clothing, groceries, toiletries, microwaves and match tickets to the upcoming Toyota Cup. Small gestures with big meaning for young people facing incredibly challenging circumstances, adds the duo.

"For Toyota South Africa, 'Heart on Sleeve' is more than a campaign, it is a shared commitment between Toyota and Kaizer Chiefs to show up for communities in a meaningful way. It is about turning visibility into value, and sponsorship into service," says Tasneem Lorgat, General Manager of Marketing Communications at Toyota South Africa Motors. "Together, we're using this platform not just to represent our brands, but to live our values, by standing alongside organisations like Ethelbert that are doing the real work of care and upliftment."

"We're very happy to be here at the Ethelbert Child and Youth Care Centre with Toyota to inspire and empower the children of this home, and to say thank you to the caregivers for the work they are doing. What a great initiative, a home looking after young kids who are abandoned, and some who cannot be cared for in their own homes. It's a good thing to do as part of our 'Heart on Sleeve' campaign, to say we can give back, share and empower. So thank you, Toyota, for allowing us to come and share the spirit of love and peace," says Jessica Motaung, Marketing Director at Kaizer Chiefs Football Club.

The day's programme began with a warm welcome, followed by remarks from Toyota, Kaizer Chiefs and representatives from the centre. The children were then treated to an energetic coaching clinic led by Kaizer Chiefs players, filled with laughter, movement and play. The event also featured media interviews and photo opportunities that captured the essence of Ubuntu and shared responsibility, concludes the duo.

For more information, visit www.toyota.co.za. You can also follow Toyota SA on Facebook, X, or on Instagram.

*Image courtesy of contributor