Levergy Appoints New Managing Director

With over two decades' experience, she started her career at the Stormers and Springbok rugby teams before transitioning into sponsorship amplification for brands such as Castle Lager, Sunfoil, Heineken, Lay’s and Visa. Her deep connection to sport remains central to her work — she's been a judge at the SA Sports Industry Awards for the past three years, says Levergy. 

Rayner's appointment reflects Levergy’s continued momentum and commitment to remaining at the forefront of sponsorship and passion-led marketing, delivering smart, culturally attuned solutions that align with evolving client needs, adds the agency. 

"We're thrilled to welcome Lindsey to The Up&Up Group and to Levergy," says Jacques Burger, Group CEO of The Up&Up Group. "With her outstanding leadership and the formidable team in place, Levergy continues to deepen its capabilities and deliver best-in-class work that drives measurable impact for clients."

"Levergy is an agency with a distinctive offering and a strong legacy. I'm energised by the opportunity to help shape its evolution — strengthening our client partnerships, driving creative integration and ensuring we continue to lead in sponsorship, sport and culturally relevant brand building," says Lindsey Rayner, Managing Director, Levergy.

"Sponsorship and passion marketing is what Levergy does best," says Neo Mashigo, Chief Creative Officer at the Up&Up Group. "But what excites me is how the agency is scaling its capabilities across creative, digital, content, PR and experiential to offer clients more connected solutions in building their brand properties."

Levergy concludes that Rayner joins a strong leadership team that continues to drive Levergy's integration and innovation across disciplines. The team remains focused on ensuring client delivery, commercial impact and cultural relevance across every brand touchpoint, underpinned by The Up&Up Group's continued strategic investment, ensuring even greater success, deeper capabilities and bolder ambitions for the future.

For more information, visit www.levergy.co.za. You can also follow Levergy on LinkedIn, X or Instagram.

*Image courtesy of contributor