The 2025 South African Automotive Marketing Report aims to redefine how marketers and business leaders navigate South Africa's fast-evolving automotive industry, where digital influence is now a key driver of consumer decisions, says Rogerwilco. 

With 92% of car buyers researching online before stepping into a dealership, traditional marketing strategies are no longer enough. Social media sentiment, share of search and online engagement are shaping consumer perceptions and, ultimately, driving vehicle sales, adds the company. 

Rogerwilco says that srand and marketing professionals are invited to join the free launch webinar on Wednesday, 12 March, at 10:00, where leading industry experts will unpack the latest insights from the report.

Speakers include:

• Mongezi Mtati, Senior Brand Strategist, Rogerwilco
• Shaun Pearson, Product Owner and Insights Analyst, YOUKNOW, and
• Bobby Ramagwede, CEO, Automobile Association of SA.  

According to Rogerwilco, the webinar will explore key trends, including:

• how consumer sentiment on social media impacts trust and sales
• the growing role of "share of search" in predicting market demand
• how challenger brands like Chery and Omoda are disrupting the market with digital-first strategies, and
• what leading brands like Volkswagen, Toyota and Suzuki are doing to maintain their dominance.

Why Attend?

This session is essential for marketers, brand managers and automotive industry professionals looking to leverage digital influence to strengthen brand positioning, boost engagement and drive sales, concludes Rogerwilco. 

Individuals are encouraged to book a spot here. 

For more information, visit www.rogerwilco.co.za. You can also follow Rogerwilco on Facebook, LinkedIn, or on X. 

*Image courtesy of contributor