Publicis Groupe Africa Appoints Ashish Williams As SVP OF Media

"Ashish joins us at an exciting moment," says Koo Govender, CEO of Publicis Groupe Africa. "His global experience, digital-first mindset and deep understanding of both the South African and wider African markets position him perfectly to lead the next chapter of growth for our media business. We're excited to welcome him back."

Williams returns to South Africa from Singapore, where he served as Managing Director at EssenceMediacom, playing a key role in enhancing the agency's digital and data-led capabilities. Prior to this, Williams was Chief Executive Officer of MediaCom South Africa for five years, where he was instrumental in scaling the business and driving innovation, says Publicis Groupe. 

"I am very excited to be returning to South Africa and probably even more excited to be joining Publicis, who I have been admiring from the sidelines for a few years now," says Williams. "I am also very excited to work with Koo Govender, as one of the top female leaders in our industry. It will be an honour to work with her and her executive team."

In his new role, Williams will report directly to Koo Govender and work closely with the leadership team to shape a more integrated, data-driven and client-centric media offering. This leadership transition also marks an opportunity to acknowledge Celia Collins, who held the SVP Media role for the past three years, adds the group.

"We are deeply grateful to Celia for her exceptional leadership and contributions to the business," concludes Koo. "She has played a key role in shaping and growing our media practice. As we pass the baton, we do so with gratitude to Celia."

For more information, visit www.publicisgroupeafrica.com. You can also follow the Publicis Groupe Africa on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of contributor