19 June 2025 2 min

BMW Launches 'octowaltz' TO Showcase BMW Heart OF JOY

Written by: Media Update Editor Save to Instapaper
BMW Launches 'octowaltz' TO Showcase BMW Heart OF JOY

BMW first unveiled this control computer, which calculates all driving dynamics functions, back in April. During its first major test at Auto Shanghai, the Heart of Joy took centre stage as part of the BMW Vision Driving Experience, says BMW.

Now, BMW showcases the performance of the Heart of Joy in a film, 'Octowaltz,' adds the brand. 

The thought experiment is based on the decentralised nervous system of the octopus, which allows it to coordinate individual parts of its body independently — much like a conventional car, where acceleration, braking, steering and other functions are controlled by separate units, says BMW.

If the octopus could channel its power through one central nervous system, similar to the way BMW's Heart of Joy control unit unites drive, braking, energy regeneration and partial steering functions, the result would be a coordinated underwater performance, adds the brand.

The campaign draws a poetic parallel between the fluid movements of the octopus and the systematic workings of the Heart of Joy. Okto the Octopus waltzes with control, precision and agility, concludes BMW.

For more information, visit www.bmw.co.za. You can also follow BMW South Africa on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor

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