IPG Mediabrands Sees 28% Surge in Search Trends as iProspect Gains Ground Despite Industry Slowdown

Winners in a Tough Market

IPG Mediabrands surged ahead with a 28% jump in search trend index, powered by booming interest in the upcoming merger with Omnicom and its Pune office and a spike in related searches across India and Malaysia, says the company.

iProspect managed a 3% uptick, thanks to a staggering 1200% increase in searches for “iProspect India Private Limited” and strong demand in Mumbai, says MyTelescope, adds the company.

The Old Guard Holds On — But for How Long?

Havas Media still commands the highest search volume (92 100), even as its trend index slipped 4%. Growth in Ukraine and India shows life in the French agency, says the company.

OMD posted the single highest search term volume ("OMD Media" at 47 700), but a 30% drop in trend index signals waning momentum.

The Rest? Feeling the Pinch

Agencies like Zenith (-26%), Mindshare (-22%) and Initiative Media (-21%) are seeing double-digit drops in general interest, suggesting market saturation or shifting client priorities, says the company.

Regional Demand: The New Battleground

Localised searches are on the rise: "Havas Media Mumbai Office" (+90.9%) and "Publicis Media London Office" (+133.3%) highlight the growing importance of regional operations, adds the company.

Market Analysis

The first half of 2025 paints a picture of a bifurcated market. While most agencies are treading water or sinking, IPG Mediabrands and iProspect are riding a wave of regional and digital demand — especially in India and Southeast Asia. The data is clear: agencies that double down on digital and invest in emerging markets are the ones with real momentum, says the company.

Meanwhile, established giants like Havas Media and OMD remain relevant thanks to sheer scale, but their declining trend indices are a warning sign. "The global agencies need to adapt to regional dynamics and digital transformation, or risk irrelevance," concludes Kristofer Dalin, Senior Analyst at MyTelescope.

For more information, visit www.mytelescope.io/.co.za. You can also follow MyTelescope on LinkedIn, or on X.

*Image courtesy of contributor