This event will bring together leading voices in AI, marketing and creativity to unpack the real-world impact of artificial intelligence on advertising and communications, says the ACA.

Agenda Highlights and Speaker Line-Up

The AI in Advertising Forum will feature industry-leading experts, senior executives and thought leaders from across the advertising, marketing and technology sectors, delivering critical insights on AI's transformative impact, the ACA adds.

The agenda is as follows, with speakers including:

• Opening Address 12:30 to 12:40 — Imke Dannhauser (Google), Gillian Rightford (ACA)
• AI in Marketing, Communications and Advertising 12:40 to 13:10— Dale Imerman (WPP), Lorraine Landon (Google), Vincent Maher (True I / O), Ivan Moroke (Kantar) — moderated by Antonio Petra (VML). 
• Understanding AI Models and Limitations 13:15 to 13:35 — Benjamin Rosman (WITS and Lelapa AI)
• AI's Impact on Brands and Marketers 13:40 to 14:10 — Natalie Druion (Momentum), Lerato Dumisa (Dove SA), Tim Spira (Investec), Bellinda Carreira (Standard Bank) — moderated by Deshnie Govender
• The Business Case for AI 14:10 to 14:30 — Nanda Padayachee (BCG)
• Break 14:30 to 15:00
• AI's Impact on Creative Work and Operating Models 15:00 to 15:30 — Jarred Cinman (VML), Luca Gallarelli (TBWA), Mia Roets (Joe Public), Sbu Sithole (The Odd Number), Ross Symons (ZenRobot) — moderated by Mpeo Nkosi
• Legal Considerations in AI and Creativity 15:35 to 15:50 — Philani Mdingi (Tech for Good), Monisha Prem (M. Prem Inc)
• Skilling the Current and Future Workforce 15:50 to 16:30 — Andrew Allison (Red & Yellow), Desiree Hoorzuk (MTN), Greg Serandos (African Academy of AI) — moderated by Donna Rahelson (Ignite Leadership)
• Q&A 16:30 to 17:00
• Closing Address 17:00 to 17:10 

Date: Thursday, 13 March 2025Venue: WPP Campus, JohannesburgTickets: R150 ACA Members | R200 Non-Members

Attendees can earn 14 CPD Points at MPSA Level. AMSA and MPSA Designated Members that attend are also able to claim these CPD points, says the ACA. 

Tickets can be booked here. Seats are limited and the ACA advises early bookings.

With AI rapidly transforming the advertising industry, the ACA says that this forum will provide practical insights, strategic direction and critical discussions for agency leaders, marketers, creatives and industry professionals navigating the future of AI in advertising.

For more information, the ACA on (010) 880 3399, or visit www.acasa.co.za.

*Image courtesy of contributor