Publicitarias TO Host A Workshop ON Inclusion And Creativity At Cannes Lions 2025

The session will offer a safe space for self-reflection and collective learning, providing practical tools to uncover biases, foster meaningful conversations and design more inclusive and effective campaigns, says the agency. 

Using the Perspectivas prompt cards, participants will analyse ideas, identify blind spots and apply strategies to drive cultural transformation within creative teams, says Publicitarias. 

The agency says the workshop will be facilitated by: 

• Melanie Tobal, Founder and President of Publicitarias
• Emilia Åström, Learning Experience Designer
• GiGi Gutiérrez, Triple Bottom Line Leader, and
• Ale Haro, Publicitarias Mexico Ambassador.

In parallel, Publicitarias says it has been selected by the Equity, Representation and Accessibility (ERA) Programme, an initiative from Cannes Lions that supports the participation of projects committed to representation, accessibility and equity in the creative ecosystem.

As part of this recognition, Publicitarias says it will bring a delegation of 13 women leaders, ambassadors and volunteers from various Latin American countries. Their collective presence aims to amplify the region's talent and perspectives in the spaces where the future of the industry is shaped.

"This is a critical year to talk about and act on diversity, equity and inclusion in our industry. That Cannes Lions is recognising the work we've been doing at Publicitarias is not only a huge honour — it's a sign of hope for those of us who continue leading with purpose, even in the face of backlash," concludes Tobal.

For more information, visit www.publicitarias.org. You can also follow Publicitarias on Facebook, LinkedIn, X, Instagram, or on TikTok. 

*Image courtesy of contributor