Galxboy And Andrew Turner Unite To Redefine South African Sneaker Culture
Written by: BizCommunity Editor Save to Instapaper
This milestone marks yet another bold new chapter for the brand as it expands its product offering and strengthens its position as a force in South African streetwear and contemporary design.
Years in the making, Galxboy envisioned a sneaker range that would truly represent the brand — merging cultural identity with modern design.
What followed was a collaborative journey involving the wider Galxboy team, each playing a critical role in bringing the vision to life. The brand built on this momentum by partnering with UK-based creative footwear designer Andrew Turner for an iconic collaboration.
The design journey was rooted in a shared vision to create a sneaker range that authentically represents both Galxboy locally and in the global market — born from SA heritage, culture and forward-thinking creativity.
“This project felt like a divinely aligned partnership from the very beginning,” said Thatiso Dube, founder of Galxboy.
“Our vision was to create something truly exceptional — a sneaker that embodies culture, craftsmanship and innovation at the highest level. Andrew brought invaluable international expertise and a global perspective to the collaboration, and together we’re proud to introduce our very first two sneaker offerings to the world.”
The GBX 012 Trainer (Cupsole) embodies Galxboy’s signature blend of bold aesthetics and refined craftsmanship. Designed with a seamless quarter panel construction, the silhouette delivers a clean, elevated look that required technical precision and innovation to execute.The result is a premium trainer that balances statement design with everyday wearability — a true reflection of Galxboy’s evolving design language.
The GBX 012 Runner brings a dynamic, performance-inspired edge to the collection. While early renders presented a sleek midsole concept, real-world wear testing revealed the need for refinement to avoid an overly bulky appearance. The midsole tooling was adapted to ensure a streamlined silhouette without compromising comfort or durability. Particular attention was given to the heel construction, where the outsole was modified to increase ground contact and withstand heavier wear.
Image supplied
“Having worked of huge global brands over the span of my career, being a part of this particular collaboration was extremely exciting for me. It was energising to bring my own touch to the project while contributing to a brand with such a strong heritage. A genuinely humbling experience” said Andrew Turner and added, “The original sketches were already about 90% there in terms of vision. The final 10% came through refining the details and working through the construction challenges. For me, the finished designs are truly iconic — definitely one for the books.”
The GBX 012 Trainer and GBX 012 Runner represent the next evolution of that vision — bold, technically refined footwear that carries the spirit of modern South African youth into a new category for the brand.
The GBX 012 sneaker range will be available at Galxboy stores nationwide and online at the brand’s official store.
Get new press articles by email
We submit and automate press releases distribution for a range of clients. Our platform brings in automation to 5 social media platforms with engaging hashtags. Our new platform The Pulse, allows premium PR Agencies to have access to our newsletter subscribers.
Latest from
- ACB Urges Ministerial Action After New Study Links Glyphosate To Cancer Risks
- Boards Urged To Embrace Transparency As Executive Resignations Face Greater Scrutiny
- Brand Finance 2026 Reveals Technology Sector Continued Grip On Global Brand Power
- OM Bank Simplifies Budget 2026 To Help South Africans Understand The Impact
- New 18 Month FET Programme Aims To Strengthen Confidence And Academic Mastery
- Tech And Gaming Arena Delivers Immersive Hands On Innovation Experience
- Streamlined Linux VPS Templates Deliver Secure Reliable Server Baselines In Minutes
- Cape Town Wins R16m Bloomberg Award To Scale Community Waste Solutions
- WIOCC Subsidiary Acquires Seven South African Data Centres From NTT DATA
- MDDA Calls For Digital Partnerships To Secure Future Of Community Media Sector
- Peptides Gain Attention For Precision Role In Skin Repair Immunity And Mood Regulation
- NFVF Bursary Programme Opens To Support Future Film And Television Talent
- Landmark R65m Ocean View Transaction Reflects Renewed Confidence In Premium Coastal Market
- South Africa Moves To Regulate Crypto And Ease Cross Border Investment Rules
- Independent Panel Appointed As Ramaphosa Probes Navy Conduct In Will Of Peace Exercise Controversy
The Pulse Latest Articles
- Celebrating 125 Years Of Hansgrohe: Setting The Beat Of Water Since 1901 (February 25, 2026)
- Celebrate Pokémon Day At Toys R Us Menlyn On 28 Feb (February 25, 2026)
- The Great Generational Handover: Why South Africa’s Middle Managers Are The Hinge Of 2026 (February 23, 2026)
- Jennifer Hadley Photography Announces A Curated 2026 Katmai Bear Photography Season (February 18, 2026)
- Life Doesn’t Have To Be A Lot – The In-between Drink (February 17, 2026)
