Bauer Media Outdoor Chief Joins Speaker Lineup For WOO Mexico City Conference

Radio and magazine operator, Bauer Media, recently bought Clear Channel Europe, and Cochrane heads its new Bauer Media Outdoor division, says WOO. 

Further additions to the speaker lineup in Mexico City include Ocean Outdoor Chairman, Tim Bleakley, and Michael Provenzano, CEO and Co-Founder of Vistar Media, which was recently acquired by T Mobile, adds the organisation. 

The congress, to be held in Mexico City from Wednesday, 4 to Friday, 6 June, will venture into Latin America following a successful first foray to Asia via Hong Kong in 2024. It has also been expanded to cover two full days for the first time, with four new deep-dive breakout sessions covering: Audience Measurement, AI, Hardware and Automation, says WOO. 

According to WOO, other highlights include:

• more interactivity through the new WOO Congress app
• WOO's biggest ever Global Awards to be presented on the first afternoon, with over 150 nominations across all categories, including the new Creative Special Build Category, and
• a global speaker lineup including speakers from Brazil, South Korea and India.

WOO President, Tom Goddard, concludes, "WOO in Mexico City will be bigger and better than ever with more for delegates in terms of speakers and presentations and far more opportunities to interact with both speakers and other delegates via the breakout sessions and the new WOO Congress app. Out-of-Home now is a world of possibilities with marketers and investors waking up to its status and growth prospects as a substantial and growing player in the increasingly digital worldwide media marketplace. All this will be reflected in Mexico City with our strongest-ever lineup of speakers from all corners of the media and marketing world."

Individuals are encouraged to register for the congress here.

For more information, visit www.worldooh.org or contact Richard Saturley at [email protected]. 

*Image courtesy of contributor