"We're thrilled to partner with this innovative brand," says Mpume Ngobese, Co-Managing Director of Joe Public. "We look forward to creating impactful, results-driven advertising that resonates with the everyday Joe on the South African streets."

Julie-Anne Walsh, Chief Marketing Officer of Takealot, says, "We're excited to embark on this new journey with Joe Public. Their creativity and understanding of our dynamic South African market make them the ideal partner."

Walsh concludes, "Together, we're poised to not only elevate the Takealot brand but also redefine the e-commerce landscape with campaigns that resonate with South Africans."

For more information, visit www.takealot.com. You can also follow Takealot on X or on Instagram. 

*Image courtesy of contributor