KFC and Ogilvy South Africa Win Big at 2026 Loeries; ABinBev VP Vaughan Croesser Named Marketer of the Year

Reflecting on the recognition, Hloni Mohope, chief marketing officer, KFC Africa, comments: “We're incredibly proud to see these campaigns recognised on one of Africa's biggest creative stages. Awards like these are a testament to the power of collaboration and shared belief in brave, culturally relevant ideas. Congratulations to my team at KFC, the Ogilvy team and every partner who helped bring these stories to life. Most importantly, we're proud that the work resonates with our target audiences and continues to help KFC be one of the most loved brands on the continent.”

In addition, Ogilvy South Africa also celebrated wins for clients across several other categories at this year’s Loerie Awards. Winning work for Volkswagen, the Western Cape Government, Lux and ABinBev.

CEO and creative chairman of Ogilvy South Africa, Pete Case, concludes: “The Loeries continue to play an important role in inspiring our industry, challenging all of us to raise the bar and reminding us of the impact that great creativity can have on brands, businesses and culture. We’d like to thank our clients for the trust they place in us and their willingness to embrace ambitious ideas. We’re incredibly proud to see their brands recognised on one of the industry’s biggest stages. Congratulations to everyone whose work was celebrated this year. The standard of creativity, craft and storytelling on display was exceptional, and a powerful reflection of the talent, passion and commitment across our industry.

A final and extra large congratulations to Vaughan Croesser, VP at ABinBev, who was announced as this years Marketer Of The Year. An incredible achievement that reflects a huge body of great work and long term commitment to creative excellence for a wide number of brands at ABinBev.”