10 October 2025 6 min
Loeries 2025 Night One Recognises Outstanding Creative Talent Across Africa And The Middle East
Written by: BizCommunity Editor Save to Instapaper
Here are all the winners:
| Digital Crafts - Digital Design | |||
| Award | Agency | Brand | Title |
| Craft Gold | Saatchi & Saatchi Middle East | ItsHerWay | Rewrite the Gap |
| Digital Crafts - Use of Technology | |||
| Craft Certificate | Digitas ME | Salam | Safety Mouse |
| Craft Gold | BigTime Creative Shop | The Ring | The 4th Judge |
| Digital Crafts - Music & Sound Design | |||
| Craft Certificate | Retroviral and RunJumpFly | SAB (ABInbev) | Afrobeatanicals: Gin n Phonics |
| Digital Crafts - User Experience Design | |||
| Craft Certificate | Impact BBDO | SleepZone | In-Snore Coupons |
| Craft Certificate | Leo Middle East | Home Centre | The Dark Circle Sale |
| Grand Prix | Publicis Middle East | KitKat | Auto Reply_Break |
| Digital - Use of AI | |||
| Silver | Saatchi & Saatchi Middle East | ItsHerWay | Rewrite the Gap |
| Digital - Use Of Influencers | |||
| Bronze | Publicis Middle East | Pizza Hut | Pay With Your Trend |
| Bronze | Bananas | KFC | The Unfluencer |
| Bronze | SERVICEPLAN MIDDLE EAST FZ-LLC | DEPARTMENT OF CULTURE AND TOURISM ABU DHABI | NEURAL MURALS |
| Silver | Accenture Song | Sanlam | The F-Show |
| Digital - Co-creation & User Generated Content | |||
| Bronze | Impact BBDO | SleepZone | In-Snore Coupons |
| Digital - Data Driven Campaign | |||
| Silver | BigTime Creative Shop | The Ring | The 4th Judge |
| Digital - Mobile Media | |||
| Bronze | TBWA\ Hunt Lascaris | Heineken Beverages South Africa | #TryJanuary |
| Bronze | TBWA Hunt Lascaris Johannesburg (Pty) Ltd | City Lodge Hotel Group | Save our stay (SOS) |
| Digital - Applications, Games & Interactive tools | |||
| Gold | Publicis Middle East | KitKat | Auto Reply_Break |
| Bronze | Saatchi & Saatchi Middle East | Visa | Walla Visa? |
| Silver | LePub Johannesburg | Heineken | Social Screen |
| Digital - Social Media Campaign | |||
| Silver | Lion Communication FZ - LLC | PUMA | LEAK FOR REAL |
| Bronze | TBWA Hunt Lascaris Johannesburg (Pty) Ltd | Heineken Beverages South Africa | DryJan |
| Digital - Web Browser-based Experience | |||
| Bronze | Ogilvy | KFC South Africa | KFC Sauce Code |
| Silver | One Over One | Dream Hotels & Resorts | LeHotel |
| B2B Creativity | |||
| Gold | Fortune Promoseven LLC | Arla Foods | Recipe for Change |
| Silver | Saatchi & Saatchi Middle East | Visa | Walla Visa? |
| Bronze | SERVICEPLAN MIDDLE EAST FZ-LLC | DEPARTMENT OF CULTURE AND TOURISM ABU DHABI | STREET BITES WITH SHAQ |
| Silver | Faith and Fear, Retroviral and MSL | Profmed | FinDR (pronounced finder) |
| Service Design | |||
| Silver | Impact BBDO | AnNahar Newspaper | The New President |
| Gold | Ogilvy | Volkswagen South Africa | Volkswagen Night School |
| Silver | TBWA Hunt Lascaris Johannesburg (Pty) Ltd | City Lodge Hotel Group | Save our stay (SOS) |
| Young Creatives | |||
| Finalist | Ogilvy South Africa | Gemma Strohbach | Junior Creative |
| Finalist | Ogilvy South Africa | Lauren Gericke | Art Director |
| Finalist | Publicis Group Africa a division of MMS Communications SA (Pty) Ltd | Sebastian Dupper | Midweight Art Director |
| Gold | Halo | Geir Wilson | Middleweight Copywriter |
| Finalist | BCKRDS | Thabiso Dhlamini | Mid-weight Designer |
| Finalist | Fairchild | Hlakaniphile Mngomezulu | Art Director / Copywriter / Video Editor |
| Finalist | Eyeforce | Raphadu Maphoto | Film Director |
| Finalist | Joe Public | Peter Natthaphong Phuenchomphu | Mid-weight Motion Graphics Designer |
| Finalist | Ogilvy And Mather South Africa | Valentino Fernandez | Junior Copywriter |
| Finalist | CARBON FILMS | KOKETSO MATABANE | FILM DIRECTOR |
| Design Crafts - Illustration | |||
| Campaign Craft Certificate | Grid Worldwide | Pantry | Retire Cash - Rhino |
| Craft Gold | Grid Worldwide | Marble Cape Town | Marble Cape Town |
| Design - Design for Digital | |||
| Bronze | Dentsu Creative Kenya | Tusker Lager | Stitched With Cheer |
| Bronze | SERVICEPLAN MIDDLE EAST FZ-LLC | DEPARTMENT OF CULTURE AND TOURISM ABU DHABI | NEURAL MURALS |
| Design - Industrial & Product Design | |||
| Bronze | Digitas ME | Nissan ME | Kicks Key |
| Bronze | Horizon FCB Dubai | Courageous Conversation Global Foundation | Shield The Protest |
| Design - Fabric Design | |||
| Silver | Impact BBDO | Cheetos | Cheetos Pants |
| Bronze | Landor | Saudia Airlines | The Coolest Ihram |
| Grand Prix | Dentsu Creative Kenya | Tusker Lager | Stitched With Cheer |
| Publication Design | |||
| Gold | Saatchi & Saatchi Middle East | Nana | Ruby Blooms |
| Bronze | Promise | SAB (AB INBEV) | //Hui !Gaeb |
| Graphic Design - Posters & Environmental Graphics | |||
| Bronze | Promise | AfriSam | Unwanted Sites |
| Campaign Silver | Grid Worldwide | Pantry | Retire Cash - Rhino |
| Silver | Havas Middle East | adidas | THE DESERT RUNNER |
| Graphic Design - Package Design | |||
| Bronze | TBWA\ Hunt Lascaris | Heineken Beverages South Africa | #TryJanuary |
| Silver | Joe Public | SAB (AB InBev) | Wasted Food: Plastered Peanuts |
| Graphic Design - Data & Information Visualisation | |||
| Silver | LePub Johannesburg | Heineken | Max Speed |
| Silver | SERVICEPLAN MIDDLE EAST FZ-LLC | DEPARTMENT OF CULTURE AND TOURISM ABU DHABI | NEURAL MURALS |
| Graphic Design - Environmental Signage | |||
| Gold | TBWA\Istanbul | CARREFOURSA | GHOST TOWN |
| Graphic Design - General Design | |||
| Bronze | Saatchi & Saatchi Middle East | Carrefour | LumpDolls |
| Brand Identity & Collateral Design - Logos | |||
| Bronze | Halo | Second Rodeo | Second Rodeo |
| Brand Identity & Collateral Design - Identity Programmes | |||
| Bronze | Dentsu Creative Kenya | Tusker Lager | Champions Of Cheers Identity System |
| Bronze | Sunshinegun | We Are Bizarre | We Are Bizarre |
| Bronze | Grid Worldwide | The Marble Group | The Luxurious Marble Circus |
| Social Impact Campaign | |||
| Gold | Fortune Promoseven LLC | Arla Foods | Recipe for Change |
| Bronze | Impact BBDO | easypaisa | Insured Billboards |
| Silver | Saatchi & Saatchi Middle East | Nana | Ruby Blooms |
| Bronze | Saatchi & Saatchi Middle East | Nivea | Sun Courts |
| Bronze | Clockwork | Byron Thomas Properties | Homes Need Pets |
| Silver | Mullen Lowe South Africa | Unilever | Green Gursha |
| Print Crafts - Art direction | |||
| Craft Certificate | Saatchi & Saatchi Middle East | Nana | Ruby Blooms |
| Print Crafts - Photography | |||
| Campaign Craft Certificate | Leo Middle East | McDonald's | Taste the Familiar |
| Campaign Craft Gold | X3M Ideas | Red Cross | Blood Sacrifice |
| Print Crafts - Illustration | |||
| Campaign Craft Certificate | Grid Worldwide | Pantry | Retire Cash - Elephant |
| Print - Print Advertising | |||
| Campaign Gold | Leo Middle East | McDonald's | Taste the Familiar |
| Bronze | Impact BBDO | UN Women | InkVisible |
| Campaign Bronze | Impact BBDO | Capital Bank of Jordan | Notes On Notes |
| Silver | Saatchi & Saatchi Middle East | Nana | Ruby Blooms |
| Campaign Silver | Bananas | KFC | Texas |
| Campaign Bronze | TBWA Hunt Lascaris Johannesburg (Pty) Ltd | City Lodge Hotel Group | Bedroom / Bathroom |
| Tactical Use of Print | |||
| Gold | Joe Public | SAB (ABINBEV) | The Revealing Pour |
| OOH Crafts - Use of Technology | |||
| Craft Gold | LePub Johannesburg | Heineken | Social Screen |
| OOH Crafts - Art Direction | |||
| Craft Certificate | Saatchi & Saatchi Middle East | Nana | Ruby Blooms |
| Craft Gold | TBWA\Istanbul | CARREFOURSA | GHOST TOWN |
| Craft Certificate | Havas Middle East | adidas | THE DESERT RUNNER |
| OOH Crafts - Illustration | |||
| Craft Certificate | Saatchi & Saatchi Middle East | Nana | Ruby Blooms |
| OOH - Outdoor Media | |||
| Silver | Promise | AfriSam | Unwanted Sites |
| Silver | LePub Johannesburg | Heineken | Max Speed |
| Bronze | TBWA Hunt Lascaris Johannesburg (Pty) Ltd | Heineken Beverages South Africa | The hidden billboard |
| OOH - Direct Mail | |||
| Bronze | Digitas ME | Nissan ME | Kicks Key |
| Bronze | Saatchi & Saatchi Middle East | Nana | Ruby Blooms |
| Bronze | LePub Johannesburg | Heineken | Mobile Cooler |
| Bronze | TBWA\ Hunt Lascaris | Heineken Beverages South Africa | Savanna Neat |
| OOH - Ambient | |||
| Gold | Fortune Promoseven LLC | Testicular Cancer Society | Sponsored Balls |
| Silver | Impact BBDO | Cheetos | Cheetos Pants |
| Bronze | Ogilvy | SAB (ABInBev) | The Real Injury Time |
| Bronze | Leo Middle East | Heinz | Trade-Up |
| Bronze | Saatchi & Saatchi Middle East | Nivea | Sun Courts |
| Silver | TBWA\Istanbul | CARREFOURSA | GHOST TOWN |
| Silver | LePub Johannesburg | Heineken | Social Screen |
| Bronze | SHIFT | Cell C | Shattered Screens Themba |
| Bronze | Havas Middle East | adidas | THE DESERT RUNNER |
| Student - Online Film, Short Film & Music Videos | |||
| Bronze | Stellenbosch University | The Happy Project | Bee Safe |
| Bronze | Open Window | Open Window | Fayze: Dropping a Bombshell |
| Silver | The Animation School (PTY) Ltd | 3D Animated Graduation Film | Gully For You |
| Silver | The Animation School (PTY) Ltd | 3D Animated Graduation Film | Leapt Niches |
| Silver | The Animation School (PTY) Ltd | 3D Animated Graduation Film | Fruits and Nuts |
| Gold | The Animation School (PTY) Ltd | 3D Animated Graduation Film | Livid Mortis |
| Gold | The Animation School (PTY) Ltd | 3D Animated Graduation Film | Bounce |
| Student - Motion Graphic Design | |||
| Bronze | University of Pretoria | N/A | Shadows |
| Bronze | Stellenbosch Academy of Design & Photography | Chernobyl Series | Chernobyl |
| Bronze | University of Pretoria | University of Pretoria | Eye on the Wall |
| Silver | University of Pretoria | HBO | Herd Behaviour |
| Student - Radio Commercials & Branded Content | |||
| Silver | Red & Yellow Creative School of Business | Virgin Airlines | Museums |
| Bronze | IIE-Vega | Pedigree | Collie Confessions |
| Bronze | IIE-Vega | Bose | Neighbour's Dog |
| Student - Out of Home | |||
| Campaign Bronze | AAA School of Advertising | Tears Foundation | Consent is Couture - Deaf |
| Campaign Silver | Red & Yellow Creative School of Business | TWYG | Just Don't |
| Bronze | Red & Yellow Creative School of Business | Rape Crisis | Frayed Stories |
| Silver | Red & Yellow Creative School of Business | South African Education Product (SAEP) | Try for Her |
| Student - Logos and Identity Programmes | |||
| Silver | Red & Yellow Creative School of Business | City of Cape Town | Skarrel Soema |
| Silver | Stellenbosch Academy of Design and Photography | Butt Nuggets | Butt Nuggets |
| Student - General Design | |||
| Bronze | Cape Town Creative Academy (Pty) Ltd | Absent Room | NICE |
| Bronze | Cape Town Creative Academy (Pty) Ltd | Friends of Adam? | Friends of Adam? |
| Silver | Red & Yellow Creative School of Business | Gag on it | Gag on it |
| Silver | Red & Yellow Creative School of Business | Western Cape Department of Economic Development and Tourism | Foundation Work |
| Gold | Red & Yellow Creative School of Business | Department of Small Business Development | Skoerrrt |
| Student - Publication Design | |||
| Bronze | Cape Town Creative Academy (Pty) Ltd | Haenyeo free divers of South Korea. | Woman of the Ocean |
| Silver | Cape Town Creative Academy (Pty) Ltd | Not My Mother's Cook Book! | Simmer! |
| Bronze | The University of Johannesburg | N/A | From Corner Shop to Kitchen |
| Bronze | Stellenbosch Academy of Design and Photography | No specific brand | Redefining Poetic Line - Poems by E Dickinson |
| Student - Package Design | |||
| Bronze | Cape Town Creative Academy (Pty) Ltd | Halmoni | Halmoni |
| Bronze | Red & Yellow Creative School of Business | Lion Matches | Sizwe Lamp |
| Bronze | Stellenbosch Academy of Design and Photography | Chill and Chow | Chill and Chow Packaging |
| Silver | IIE-Vega | Impala Vleis | Die Vrylopende Afrikaner |
| Student - Digital Media | |||
| Bronze | Red & Yellow Creative School of Business | BeReal & WE'RE NOT REALLY STRANGERS | Don't just be seen. Be heard. |
| Student - Integrated Campaign | |||
| Silver | Red & Yellow Creative School of Business | Mosquito Guard | Buzzzz off Dave |
| Bronze | Greenside Design Center College of Design (Pty) Ltd | Pendoring 25 | Taal Tongue Trek: Pendoring 25 |
| Student - Print & Design Crafts - Writing | |||
| Campaign Craft Certificate | AAA School of Advertising | Tears Foundation | Consent is Couture - Married |
| Student - Print & Design Crafts - Illustration | |||
| Craft Certificate | Red & Yellow Creative School of Business | Department of Small Business Development | Skoerrrt |
| Craft Certificate | North-West University | International Council of Design | See the Unseen |
| Craft Certificate | The Open Window | N/A | The Unlucky Deaths of Ancient Rulers Zine |
| Craft Certificate | The Open Window | N/A | Egg Sneaks |
| Student - Print & Design Crafts - Typography | |||
| Craft Gold | Red & Yellow Creative School of Business | Western Cape Department of Economic Development and Tourism | Foundation Work |
| Student - Print & Design Crafts - Photography | |||
| Craft Certificate | Open Window | Self promotion | Davel: Life in the Shadows of Time |
Total Words: 1057
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