Ferrari Luce Reveal Sparks Debate As Iconic Brand Unveils Bold New Design Direction
Written by: BizCommunity Editor Save to Instapaper
The Italian sports car brand has been drip-feeding info to the public for months. We were even given a full view of the interior weeks ahead of time. The big moment for a full reveal arrived this week and most people were left scratching their heads.
John Elkann, president of Ferrari, said:
"With Ferrari Luce, we are once again redefining the limits of what is possible. Today, we are not simply unveiling a new car, we are inaugurating a chapter that turns our vision into reality, strengthening Ferrari’s tradition of anticipating and shaping the future.
"Such a leap forward in product innovation could only have been achieved through process innovation; this is why we chose to embark on new collaborations, such as the one with LoveFrom for the design. And, as always, our research and engineering excellence have been placed at the service of driving emotions, without compromise."
Continue reading on Double Apex...
Get new press articles by email
We submit and automate press releases distribution for a range of clients. Our platform brings in automation to 5 social media platforms with engaging hashtags. Our new platform The Pulse, allows premium PR Agencies to have access to our newsletter subscribers.
Latest from
- Cape Town Property Owners Face Growing Scrutiny Over Short Term Rental Compliance
- Trident Energy Expands Congo Strategy With Focus On Reviving Mature Offshore Oilfields
- Cape Winemakers Guild Protégé Programme Helps Shape Global Journey Of Tembela Wines Founder
- South Africa Withdraws AI Policy Draft Following Citation And Credibility Concerns
- Smart Cleaning Technology Helps Businesses Improve Efficiency And Workplace Hygiene Standards
- Reside Summit 2026 Unites South Africa’s Fragmented Residential Property Industry
- Agricultural Sector Warns Of Growing Risks From Imported Input Costs And Supply Chain Disruptions
- Stem Education Must Go Beyond Technical Skills To Address Human And Social Impact Says NWU Expert
- South African Businesses Urged To Bridge Generational Divide To Drive Economic Growth
- Inospace Highlights Rising Demand For Flexible Storage And Industrial Space Solutions
- South African Brands Encouraged To Rethink ROI Through Balanced Marketing And Technology Strategies
- SMEs Encouraged To Strengthen Resilience As Fuel Cost Volatility Impacts Operating Expenses
- Nedbank Top Empowerment Conference 2026 To Spotlight Transformation And Economic Resilience
- Businesses Urged To Bridge Trust Gap As Convergence Economy Reshapes Consumer Expectations
- South Africa’s ECD Sector Urged To Prioritise Mentorship And Practical Skills Development
The Pulse Latest Articles
- South African Women Are Missing This Essential Nutrient (May 20, 2026)
- Opinion Piece: Rethinking Performance: Why Behaviour Remains The Missing Link In Evaluation (May 20, 2026)
- 125 Years Of Hansgrohe And The Designers Who Made Axor A Luxury Language (May 19, 2026)
- World Whisky Day: Whisky Lovers Challenged To Stop Saving Their Best Bottles (May 15, 2026)
- Hidden Inefficiencies Are Draining South African Businesses (May 15, 2026)