Pick n Pay launches asap! Wallet letting customers spend online refunds instantly in-store via WiCode
Previously, refunds for adjusted or out-of-stock items would be returned to customers' bank accounts or used towards a future online order. The new Wallet makes those funds available instantly, giving shoppers the option to spend them on their next asap! order or at a physical Pick n Pay till point.
Customers can use their available balance in-store by generating a WiCode through the app and presenting it at the till. The feature is optional, with customers able to activate it through their profile settings. Those who prefer to receive refunds directly into their bank accounts can continue to do so.
Connecting online and in-store shopping
The new feature gives customers greater flexibility when moving between Pick n Pay's online and physical shopping channels, allowing them to use refunds when and where they need them.
"With the new Wallet, customers have the flexibility to use those funds when and where it suits them, whether shopping on asap! or in store. It's another practical way we're using technology to make the shopping experience more convenient and connected," says Enrico Ferigolli, retail executive: Omnichannel at Pick n Pay.
Building on asap!'s technology investment
The Wallet launch is the latest development on Pick n Pay asap! following the platform's replatforming in 2025. The upgraded technology has given the business greater scope to introduce features and improve the customer experience.
One of these developments is Penny, South Africa's first conversational AI-powered grocery shopping assistant. Available on asap!, Penny allows customers to shop using voice, text and photos, with support for multiple languages.
Other recent additions include Clothing and Smart Shopper Pro, alongside improvements to the app's shopping and checkout experience.
The technology investment comes as Pick n Pay's online grocery business continues to grow. Online sales increased by 35.4% in the 26 weeks ended 30 August 2026, during the retailer's first half of its 2027 financial year.
Ferigolli says the business will continue to use customer feedback to guide further improvements to the platform.
"It's encouraging to see that customers are responding positively to the improvements we're making. As we continue to enhance asap!, we'll keep listening to our customers and investing in new features and practical improvements that make a meaningful difference to their shopping experience," he says.
The asap! Wallet is available now. Customers can activate the feature through their app profile settings, with refunds from adjusted, out-of-stock or refunded items reflecting instantly in their Wallet balance.