Vinette Diab-Nicholls Leads Giava Interiors to the Top of South Africa’s Luxury Design Industry

Vinette Diab-Nicholls, Giava Interiors founder & CEO

“Designing spaces is what I do. But designing a life my daughters can be proud of? That’s what drives me,” says Diab-Nicholls.

Building a brand with purpose

Founded in Johannesburg in 2019, Giava Interiors is named after Vinette’s two youngest daughters, Gia and Ava. The studio has evolved from offering residential decorating services to managing high-end projects across South Africa — from bespoke interiors in Johannesburg to luxury lodge transformations and premium commercial spaces.

Breaking into the competitive luxury interiors market required more than creative talent. “I took on small projects, built lasting relationships, and personally oversaw every detail,” says Diab-Nicholls. “Word spread because people could see the passion and precision in every project.”

Motherhood as a business advantage

As a single mother, Vinette developed skills that proved invaluable in business — multitasking under pressure, creative problem-solving, and resilience in the face of setbacks. “My daughters are my ‘why’. I want them to grow up knowing they can lead, create, and achieve without asking for permission.”

A design philosophy that delivers ROI

Giava Interiors approaches design as an investment, not just an aesthetic choice. “We don’t just decorate; we create spaces that reflect a client’s identity and deliver tangible value — whether it’s elevating a home’s market appeal or enhancing a brand’s customer experience,” says Diab-Nicholls.

The process is collaborative, detail-driven, and story-led, ensuring every space is both functional and emotionally engaging.

Looking ahead: Growth and empowerment

The studio is expanding deeper into high-end hospitality design and forging collaborations with skilled artisans and creatives across South Africa.

“Our vision is to deliver world-class, bespoke interiors while also creating opportunities for emerging talent in the design industry,” says Diab-Nicholls.

About Giava Interiors

Founded: 2019Founder & CEO: Vinette Diab-NichollsSpecialties: Bespoke residential interiors, luxury lodges, premium commercial spacesLocation: Johannesburg, South Africa

Website: www.giavainteriors.comInstagram: @giavainteriors