Famesters Report Unveils How Influencers Are Fueling APP Growth In 2025

This latest report uncovers the metrics, platform trends and creator insights behind the app installs and engagement, all driven by authentic, creator-led content, says Famesters.

It uncovers the app market where every download matters and user trust is everything, and reveals how influencer marketing is not just effective, but essential for promoting apps in 2025. Famesters analyses campaign data, platform shifts, budget trends and the increasing role of AI, creating a practical guide for marketers looking to boost installs and user retention through creators, adds the agency.

According to Famesters, key highlights from the report include:

• Mobile Takes the Lead: In 2025, 62.5% of global internet traffic comes from mobile devices, compared to 35.7% from desktop.
• Performance-Based Budgets: Seventy-six percent of brands in the app niche now run performance-based influencer campaigns, tying budgets directly to installs and user actions.
• TikTok Dominates: For app promotion, TikTok leads by a wide margin, used in 68% of campaigns, followed by YouTube at 57% and Instagram at 43%.
• The Power of Reviews: Tutorials and influencer reviews outperform traditional ads in convincing users to download apps, especially in categories like FinTech and Wellness.
• AI in the Mix: Sixty-one percent of influencer marketers use AI tools to detect fake engagement, match brands with creators and track ROI with higher precision.
• Micro and Nano Creators Win Trust: Brands continue leaning into smaller creators for their authenticity and stronger audience relationships. 

Famesters experts explore the key issues that continue to form the mobile apps industry and the role that influencer marketing plays in it. The agency adds that it offers forward-looking insights and trends that will guide brand strategies moving ahead.

"Apps are not only selling a product. They're asking people to change habits, to download something new and stick with it," says Nadia Bubennikova, CBO and Co-Founder at Famesters. "That's where influencers shine. A well-made video from a trusted creator builds that bridge faster than any banner ad ever could. We've seen that creators not only promote apps, but explain them, humanise them and help users see the value right away." 

Famesters concludes that its report goes beyond impressions and clicks. It focuses on installs, retention and real impact. As influencer content drives direct action, it's become clear that apps need more than visibility. They need credibility, which creators deliver.

For more information, visit www.famesters.com. You can also follow Famesters on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor