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Birdwatching innovators at Loeries debate technology's role in creative evolution

13 October 20261 min
Submitted by: BizCommunity Editor
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Birdwatching innovators at Loeries debate technology's role in creative evolution

He says turning technology concepts into innovation makes the underlying idea more engaging and stronger for brands. Therefore, the two go together - technology and creativity.

But he says we should only push tech to push creativity; it should not be for the sake of technology.

He also talks AI, saying that AI can help agencies with the most repetitive tasks, and every agency should be automating this, but it can also improve its creativity through AI. Listen here to how agencies can do this.

(Production: Lesley Svenson and Ruth Cooper @Bozcommunity, Gawd Squad)

Total Words: 93
Published in Press Articles

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