FNB Tops Africa’s Most Admired Banking Brands Reinforcing Role As Trusted Partner Across Communities

According to Brand Africa, the results were determined through a comprehensive multi-language and multi-touchpoint survey of African consumers aged 18 years and older, across more than 30 African countries, representing over 85% of the continent's population and Gross Domestic Product (GDP).

FNB Chief Marketing Officer, Faye Mfikwe, says, "These accolades affirm our brand's unwavering promise of help and how it has deeply resonated with our customers over the years, forging a powerful connection that transcends transactional boundaries. We proudly occupy the top spot in brand admiration, a testament to the effectiveness of our brand strategy, which weaves emotional resonance, loyalty and trust into the fabric of our brand. As a purpose-driven financial institution, our mission is simple: to be a trusted partner that promotes the financial well-being of individuals and businesses — helping them, their families and society to thrive. This belief is more than a philosophy — it's a promise. It motivates us to continue ensuring that the help that we extend to customers goes beyond just an individual level — translating to broader communities, economies and the environment."

Both purpose and intuitive innovation are central to what FNB does, continues Mfikwe. "Our brand's 'help' anchoring has shaped how we design our products, how we engage with customers and how we show up — especially during life's highs and lows. It's a commitment that extends beyond banking into initiatives that support financial inclusion, sustainability and community development."

Mfikwe concludes, "For over 186 years, we have been in the business of helping people. Whether it's enabling them to reach their potential, realise their dreams, ease their daily lives, or safeguard their futures, our commitment remains steadfast. Overall, our aim is to help customers achieve their goals and aspirations by improving their financial wellbeing."

For more information, visit www.fnb.co.za. You can also follow FNB on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor