The Learner Jury, now in its second year, offers an exciting opportunity for individuals to gain hands-on experience in digital marketing, advertising and media, says the IAB. 

"We are delighted to introduce the Learner Jury as a way to empower young minds and give them a platform to engage with industry experts," says Pippa Misplon, Bookmarks Committee Lead and MD at Retroviral. "This initiative aligns with our commitment to nurturing fresh talent and ensuring the future of digital remains innovative and inclusive."

By integrating them into the judging panels, learner jurors will gain invaluable insights from industry experts, fostering a network that can propel their future careers, adds the IAB. 

What Is the Learner Jury?

The Learner Jury will comprise a selected group working alongside industry professionals to evaluate entries in the IAB Bookmarks Awards. Through mentorship, guided discussions and exclusive industry exposure, these young jurors will gain valuable counsel into what makes digital campaigns successful, says the awards. 

Who Should Apply?

IAB South Africa says it is looking for enthusiastic professionals with a keen interest in digital media, advertising, marketing and technology. Applicants should be:

• passionate about digital creativity and innovation
• curious about the digital advertising landscape, and
• willing to learn from industry leaders. 

The IAB says it is looking for a maximum of 18 learner jurors, two will be allocated to each panel.

Learner jurors must be 28 years old or younger and should be up-and-coming talent in fields such as copywriting, design, development, UX, publishing and more. They will be involved in both rounds of judging and encouraged to participate and share their perspectives in each round, though their votes will not count towards the final tally, says the awards. 

How to Apply

Aspiring jurors are encouraged by the IAB to submit their applications here. Individuals can also be nominated using the same link.  

The deadline for applications is Friday, 7 March and selected learners will be notified and provided with further details about their role in the judging process, says the awards. 

Why Join the Learner Jury?

Being part of the Learner Jury offers exclusive industry access, allowing participants to engage with top digital experts and thought leaders. Learner jurors will gain hands-on experience by learning what goes into award-winning digital campaigns, adds the IAB. 

Additionally, this opportunity provides valuable networking opportunities, enabling learners to connect with professionals and potential future employers. Finally, participants will receive recognition by being involved in a prestigious industry event that sets the benchmark for digital excellence, concludes the IAB. 

For more information, visit www.thebookmarks.co.za. You can also follow the Bookmark Awards on Facebook, X, or on Instagram.

*Image courtesy of contributor