Lyndon Barends, MD of Strategic Partnerships and Events at Arena Holdings, has hinted at potential updates to the awards format. 

Barends says, "We are evaluating the categories to ensure they remain relevant to the evolving media landscape. There is also potential for introducing new awards and combining certain categories to better reflect industry shifts. Additionally, we are working on revamping the Awards evening experience to make it even more memorable."

Since 2010, the MOST Awards says it has honoured service excellence across Digital, Print, TV, Radio and Out-of-Home (OOH) categories, with the following awards being made:

• Media Owner of the Year
• Media Agency of the Year
• Rising Star Award
• Legend Award
• Sales Team of the Year, and
• Media Owner Lamb Award (recognising outstanding individual contribution).

The awards says that most recent winners are industry leaders who have demonstrated exceptional service, innovation and impact include media owners like eTV, Mediamark, Relativ Media, heed, Media24 Lifestyle Magazines, Spark Media, Ster-Kinekor Sales, Whisper Media and Tractor Outdoor; and media agencies including Carat, Alphabet Soup and The MediaShop.

The MOST Awards says that as it prepares for an updated edition in 2025, the industry is invited to take part in shaping this celebration of excellence.

"Media agencies and media owners can expect to be contacted by FGI as they gather industry feedback to ensure a comprehensive and data-driven evaluation of excellence in the sector. Industry professionals are encouraged to participate and respond when approached to contribute to this vital research," says Barends.

The awards conclude by encouraging industry stakeholders looking for sponsorship or showcase opportunities to reach out to Morgan-Fey Darnbrough at [email protected].

For more information, visit www.arenaevents.africa. 

*Image courtesy of contributor