Trace Africa Rebrands as Trace Ngoma to Champion South African Identity Through Homegrown Music and Culture
Written by: BizCommunity Editor Save to Instapaper
Source: DStv
A channel built for South African identity
Anchored in the meaning of “Ngoma,” the rebrand focuses on homegrown genres including amapiano, Afro-pop, maskandi, hip-hop, gqom, lemkompo and gospel.
MultiChoice CEO Willington Ngwepe notes, viewers want to “see themselves reflected on screen” in their language, sound and culture.
“Trace Ngoma brings that to life in a powerful way. This rebrand aligns perfectly with our mission to deliver meaningful local entertainment that celebrates who we are as South Africans.”
Championing local creativity and cultural storytelling
Trace Ngoma expands its commitment to South African talent with programming that highlights emerging artists, honours genre pioneers and celebrates grassroots cultural movements. Trace co-founder and CEO Olivier Laouchez describes the channel as “where music meets identity.”
"It amplifies the rhythms and stories that define South African culture and gives young people a space to connect and feel seen.”"
What to expect:
The channel will introduce a dynamic lineup of locally curated formats, including:
- Amapiano Plz
- Maskandi Vibes
- Ke Hip Hop Dawg!
- Lekompo Fela
- Top 10 Afropop
Alongside live performances, DJ sets and locally driven shows such as Gospel Kickstarter.
Everything viewers need to know
Trace Ngoma remains on DStv Channel 326, launching 18 December 2025 at 15h00 CAT.
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