23 May 2025 2 min

Celebrating Excellence In Research - Samra Annual Conference 2025 Award Winners Announced

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Celebrating Excellence In Research - Samra Annual Conference 2025 Award Winners Announced

This year’s theme centred on how research drives connection by deepening our understanding of consumer behaviour-bridging data with empathy and strategy with impact.

The conference culminated in the announcement of the 2025 Samra Awards, celebrating excellence, creativity, and breakthrough thinking in market research.

Award winners:

  • Insights Share – Gold
  • Samra Board Impact Award
  • Best First-Time SpeakerPriscilla Seddon (Daniel) & Shanice Reewith – Hello AraA standout presentation on gamification and qualitative research in the metaverse captured both the judges’ and audience’s attention.They were recognised by the Board for their innovative approach to data collection and engagement with respondents through gamification in the metaverse.
  • Insights Share – SilverAdhil Patel & Bryce Baker – MDI (Mobile Digital Insights)Awarded for their contribution in highlighting how Gen Z’s expectations are reshaping consumer engagement, pushing brands to build real, meaningful connections.
  • Insights Share – Bronze (tie)Jacqui Horsley & Shreya Naidu – MMR ResearchRecognised for their innovative approach in using generative AI to power brands towards market victory.Harshita Mullick, Mellissa Morris & Shreya Naidu – MMR ResearchAwarded for their culturally attuned and inclusive innovation in the haircare category.
  • Bright Young Minds Award – For speakers 28 years and youngerCaitlyn Mathey, Michelle Reid & Daniella Patron – Ask AfrikaRecognised for sharing their insights and vision on the future of human intelligence in a digital world.
  • People’s Choice AwardStacy Jayne Saggers & Senamile Zungu – KantarTheir authentic take on influencer marketing, highlighting the power of entertainment over ads, resonated deeply with the audience.
  • Telkom User AwardMarcus Hollington (CBA), Ezethu Nsiki & Marina Madale – Ipsos in South Africa and MTNHonoured for championing cyber safety and child protection in our connected world.
  • Kantar Innovation AwardJan Wegelin – MarkData (Pty) LtdRecognised for pushing the boundaries of research application and technological integration.

    As the industry continues to evolve, the Samra Annual Conference remains a vital platform for professionals to learn, connect, and celebrate the role of research in driving meaningful business impact.

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