Hook, Line & Sinker Strengthens Leadership Team

Emma Rijkers has been promoted to Deputy Managing Director, stepping up from her role as Business Unit Director. With over 13 years in PR, she has been instrumental in shaping HLS's strategic direction and operational excellence. Rijkers's expertise in corporate communications, strategy and content has been pivotal in guiding the team and ensuring client objectives are met with precision and creativity, says the agency.

Crystal Slingers moves into the role of Senior Account Director, reflecting her dedication and significant contributions to HLS's client success. Starting at the company as a Senior Account Manager in 2022, Slingers demonstrated exceptional skill in managing client relationships and delivering impactful campaigns. Her sharp strategic thinking and client-first approach have helped fuel both agency growth and client success. HLS says that in her new role, Slingers will continue to lead client engagements, mentor staff and contribute to the agency's strategic initiatives.

A Growing Force in PR and Communications

HLS Managing Director, Adam Hunter, says, "One of the most rewarding parts of my role is seeing our staff upskill and grow. Emma and Crystal are not only key members of our team but also a big part of what makes HLS special."

Hunter adds, "Their drive, expertise and leadership have played a major role in our success. These promotions are well deserved, and I have no doubt they'll continue to push the agency forward. As we scale up, win new business and strengthen our position as a leading agency, I know they'll be instrumental in shaping our next phase."

With a strong leadership team in place, the agency concludes that it is poised to continue delivering strategic, measurable and impactful communication solutions to its diverse clientele. As HLS marks six years of success, it remains focused on setting new industry benchmarks and helping brands thrive in an ever-evolving media and communications environment.

For more information, visit www.hooklinesinker.biz. You can also follow HLS on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor