The Loeries Official Rankings 2025, JOE Public Dominates Top Spots

The Loeries Official Rankings 2025 have been announced with Jow Public dominating the top spots (Image source: © Loeries)

Chicken Licken is the top Africa and Middle East brand and top sub-Saharan Africa brand, with its Brand CMO / marketing director, Chantal Sombonos van Tonder, ranked top CMO / marketing director.

Joe Public retains the top ranking from 2024 in 2025 for Agency Africa and Middle East, Agency South Africa, Agency sub-Saharan Africa and Large Agency.

The agency also took the top spot for independent agency.

The agency’s Pepe Marais and Xolisa Dyeshana are both top-ranked chief creative officer for 2025, retaining this position from 2024, while Martin Schlumpf moved up from second in 2024 to the top-ranked executive creative director. Joe Public’s Mpume Ngobese is also ranked the top managing director.

Big Time Creative shop is the top medium agency and Bananas the top small agency. Red & Yellow is the top educational institution. Overall production company is Giant Films.

New additions

Two new positions were brought in:

1. When compiling the rankings, there are instances where more than one individual occupies the same position. In such cases, we assess whether the individuals earned their points from the same body of work or from the accumulation of points across different pieces of work.
2. Rankings for Kenya and Nigeria by Brand and Agency have been included from 2025.

Loeries Official Rankings 2025

Brand Africa and Middle East

1. CHICKEN LICKEN2. HEINEKEN BEVERAGES3. NEDBANK4. AB INBEV5. CORRUPTION WATCH6. GENERAL ENTERTAINMENT AUTHORITY7. KFC8. KITKAT9. THE RING10. CITY LODGE HOTELS

Brand MENA

1. GENERAL ENTERTAINMENT AUTHORITY2. KITKAT3. THE RING4. NANA5. TESTICULAR CANCER SOCIETY6. CARREFOURSA7. MCDONALD'S8. ARLA FOODS9. HOME CENTRE10. NIVEA

Brand sub-Saharan Africa

1. CHICKEN LICKEN2. HEINEKEN BEVERAGES3. NEDBANK4. AB INBEV5. CORRUPTION WATCH6. KFC7. CITY LODGE HOTELS8. TUSKER LAGER9. VOLKSWAGEN10. AFRISAM

Brand Kenya

1. TUSKER LAGER2. AIRTEL3. GA INSURANCE

Brand Nigeria

1. RED CROSS2. BETKING3. MTN

Agency Africa and Middle East

1. JOE PUBLIC2. BIGTIME CREATIVE SHOP3. SAATCHI & SAATCHI MIDDLE EAST4. PUBLICIS MIDDLE EAST5. AVATAR6. TBWA\ HUNT LASCARIS7. IMPACT BBDO DUBAI8. OGILVY9. FP7 MCCANN DUBAI10. LEPUB JOHANNESBURG

Regional Agency Group

01 PUBLICIS GROUPE02 OMNICOM ADVERTISING GROUP03 OGILVY04 FP7 MCCANN05 DENTSU06 THE UP&UP GROUP07 ACCENTURE SONG08 SERVICEPLAN GROUP MIDDLE EAST09 HAVAS GROUP10 AVATAR GROUP

Agency South Africa

1. JOE PUBLIC2. AVATAR3. TBWA\ HUNT LASCARIS4. OGILVY5. LEPUB JOHANNESBURG6. BANANAS7. GRID WORLDWIDE8. M+C SAATCHI ABEL9. PROMISE10. DENTSU CREATIVE SOUTH AFRICA

Agency MENA

1. BIGTIME CREATIVE SHOP2. SAATCHI & SAATCHI MIDDLE EAST3. PUBLICIS MIDDLE EAST4. IMPACT BBDO DUBAI5. FP7 MCCANN DUBAI6. LEO MIDDLE EAST7. TBWA\ ISTANBUL8. SERVICEPLAN MIDDLE EAST9. DIGITAS DUBAI10. LEO LEBANON

Agency sub-Saharan Africa

1. JOE PUBLIC2. AVATAR3. TBWA\ HUNT LASCARIS4. OGILVY5. LEPUB JOHANNESBURG6. BANANAS7. GRID WORLDWIDE8. M+C SAATCHI ABEL9. PROMISE10. DENTSU CREATIVE SOUTH AFRICA

Agency Kenya

1. DENTSU CREATIVE KENYA2. THE PARTNERSHIP PUBLICIS3. TANDEM NETWORK

Agency Nigeria

1. X3M IDEAS2. PLAYHOUSE COMMUNICATION LTD

Agency – independent

1. JOE PUBLIC2. BIGTIME CREATIVE SHOP3. AVATAR4. BANANAS5. M+C SAATCHI ABEL6. SERVICEPLAN MIDDLE EAST7. X3M IDEAS8. CLOCKWORK9. HALO10. RETROVIRA

Agency large (85 plus employees)

1. JOE PUBLIC2. SAATCHI & SAATCHI MIDDLE EAST3. PUBLICIS MIDDLE EAST

Agency Medium (25 – 84 employees)

1. BIGTIME CREATIVE SHOP2. GRID WORLDWIDE3. PROMISE

Agency small 1 – 24 (employees)

1. BANANAS2. HALO3. RETROVIRAL

Educational Institutions

1. RED & YELLOW CREATIVE SCHOOL OF BUSINESS2. THE ANIMATION SCHOOL3. OPEN WINDOW4. CAPE TOWN CREATIVE ACADEMY5. STELLENBOSCH ACADEMY OF DESIGN & PHOTOGRAPHY6. IIE-VEGA7. UNIVERSITY OF PRETORIA8. AAA SCHOOL OF ADVERTISING9. NORTH-WEST UNIVERSITY10. GREENSIDE DESIGN CENTER

Production company - film

1. GIANT FILMS2. RIFF RAFF FILMS3. 7FILMS4. CARBON FILMS5. DARLING FILMS6. ROMANCE FILMS7. DEJAVU DUBAI8. PATRIOT FILMS9. SANAA FILMS10. LA CASA FILMS

Digital agency - production company

1. PRODIGIOUS MIDDLE EAST2. GENOSHA3. ACCENTURE SONG3. DARLING FILMS5. DIGITAS MIDDLE EAST6. BOLHA7. INJOZI8. DEJAVU DUBAI9. HEARTS & SCIENCE10. METHODLAB

Brand CMO / marketing director

1. CHANTAL SOMBONOS VAN TONDER - CHICKEN LICKEN2. ANDREA QUAYE - HEINEKEN BEVERAGES3. KHENSANI NOBANDA - NEDBANK4. MOIRA CAMPBELL - CORRUPTION WATCH5. DENIZ YAMANEL - NESTLÉ6. TEBOGO MOTSEPE - NEDBANK7. ZUKI JANTJIES - CITY LODGE HOTELS8. ANNE JOY MICHIRA - DIAGEO9. SUHAYL LIMBADA - KFC THAILAND10. BRIDGET HARPUR - VOLKSWAGEN SOUTH AFRICA

Brand marketing manager

1. CLEO TAOANA - NEDBANK2. COLLEEN GOODMAN - CITY LODGE HOTELS3. MICHELE KARAA - ESSITY4. CHRISTINE KARIUKI - DIAGEO5. MELIS KARATAY EBIN - CARREFOURSA6. JENNIFER PAVLOU PAULI - NESTLÉ6. WISSAM BARBARA - NESTLÉ7. MAIJALIINA HANSEN-CHIPPS - HEINEKEN BEVERAGES8. YOANN HELLOT - HEINEKEN BEVERAGES9. PARKER FINLINSON - PEPSICO10. TSHEPO MOGOTSI - SANLAM

Chief Creative Officer

1. PEPE MARAIS1. XOLISA DYESHANA2. SEBASTIEN BOUTEBEL3. RAYYAN AOUN04 PHIL IRELAND4. VELI NGUBANE5. CARL WILLOUGHBY6. PETE CASE7. FEDERICO FANTI8. PETE LITTLE9. ALI REZ10. SAFARAAZ SINDHI

Executive Creative Director

1. MARTIN SCHLUMPF2. MOHLALEFI LENTSOANE3. STEPH VAN NIEKERK4. AUNINDO SEN5. SEAN HARRISON6. NAYAAB RAIS7. CLAUDI POTTER8. MIKE BARNWELL9. BRANDON GOVEND10. GRAEME JENNER

Film director

1. KARIEN CHERRY2. LOURENS VAN RENSBURG3. CHARLES BRISGAND3. LÉO BERNE4. BRUNO BOSSI5. GREG GRAY6. ZEE NTULI7. RICH HALL8. TAHAAB RAIS9. SANAA MOTHABISA10. EUGENE NAIDOO

Strategist

1. TAHAAB RAIS2. LAURENT MARTY3. ADRIAN MUTESCU4. DALAL KAREEM5. NADINE MATAR6. AAKRITI GOEL7. FATIMA TALAAT8. ZOE WILLEMS9. CHAD NELSON10. MICHAEL ZYLSTRA

Agency Managing Director

1. MPUME NGOBESE2. KHUTHALA GALA HOLTEN3. LYNDA FIEBIGER4. RAMZI SLEIMAN5. KARABO DENALANE6. TAREK ALI AHMAD7. VICKI BUYS8. TUGYAN ÇELIK9. GREG PFUHL10. MASEGO MOTSOGI

Student

1. EMMA BLOMERUS2. RENÉE PEDEGANA3. DAVID MZOLO3. TRISTAN CLOETE4. ETHAN STADLER5. JANINE VERBURG

Lecturer

1. STEPH SIMPSON2. TANYA BLAESER3. CRAIG STRYDOM4. HENRIETTE VAN DER WESTHUIZEN5. JARROD HASENJAGER6. CLAYTON SUTHERLAND7. KYLE RATH8. THARUNA DEVCHAND9. MAGGIE DE VOS10. KIRSTEN SEYMOUR

See the full list of rankings here.

For more:

• Official site: www.loeries.com, Facebook, Twitter, Instagram
• More info: Loeries Creative Week, Bizcommunity search, Google, Twitter