Leagas Delaney South Africa Sponsors New Gen Trends Conference

Now in its fourth year, the conference has cemented its reputation as a powerhouse of insights, with industry leaders dissecting AI-driven strategies, digital transformation and the evolving role of creativity in an automated world, says LDSA. 

"At Leagas Delaney South Africa, we believe in the power of creativity, strategy and technology to shape the future of marketing," says Ray Langa, Group CEO of LDSA. "Sponsoring the New Gen Trends in Marketing and Technology Conference for the second year aligns with our commitment to driving meaningful conversations about innovation, AI and the human advantage in an increasingly automated world. This event is an opportunity to champion the synergy between creativity and technology while ensuring that human ingenuity remains at the heart of impactful brand storytelling."

Conferences like New Gen Trends provide essential platforms for knowledge sharing, industry collaboration and the development of future-focused marketing strategies. By supporting this initiative, LDSA says it reinforces its dedication to promoting thought leadership and driving innovation within the industry.

As brands navigate the morphing digital ecosystem, it is crucial to balance automation with the irreplaceable power of human creativity. Sponsoring industry-leading events enables agencies like LDSA to play an active role in shaping these discussions, ensuring that businesses are equipped with the knowledge and tools to adapt and thrive in a tech-driven future, says the agency. 

Ray Langa Takes the Stage: AI, Ethics and the Human Edge

In addition to its sponsorship, LDSA says Langa will be a keynote speaker at the conference. His session, titled 'Human Advantage in an AI-Powered World: AI Can Do It, But Should It?' will explore the ethical and strategic implications of artificial intelligence in marketing.

As AI continues to disrupt traditional marketing practices, Langa's insights will delve into the importance of maintaining human-centric storytelling, balancing automation with authenticity and ensuring technology serves as an enabler rather than a replacement for creativity, says the agency. 

LDSA says the speaker lineup also features Lindsey Rayner (Machine_JHB), Moagi Bodibe (Accenture Song) and Natalie Druion (Momentum Group), among other notable speakers sharing insights on a variety of related topics.

The Ultimate Gathering for Marketing and Tech Trailblazers

LDSA concludes that the New Gen Trends in Marketing and Technology Conference brings together industry experts, including leading professionals from corporate brands, agencies and technology firms. With a robust lineup of speakers, including Charis Apelgren-Coleman (MultiChoice), Tom Manners (Clockwork), Ciaran Mckivergan (8909 Digital), Timothy Spira (Investec) and David Pugh (RCL FOODS), attendees can expect to gain actionable insights into leveraging AI, navigating digital transformation and future-proofing their marketing strategies.

For more information, visit www.leagasdelaney.co.za. You can also follow Leagas Delaney South Africa on LinkedIn or Instagram. 

*Image courtesy of contributor