Internal communications specialists from across the continent are invited to take part in the survey, to ensure the benchmark report is as representative and accurate as possible, Publicis Groupe Africa and IFICA say.

The survey is anonymous; metrics and information shared are not linked to anyone's name or company name, the duo adds.

Publicis Groupe Africa, which has a specialist internal communications team housed within one of its agencies, Machine_, says it is proud to support IFICA and internal communications specialists across the continent in this endeavour.

"We are passionate about the role internal communications plays as the foundation for any successful organisation," says Machine_'s Chief Content Officer, Sarah Browning-de Villiers, who also serves on IFICA's Advisory Board.

"Without an energised, connected employee base united by a clear strategy, vision and purpose, no business will achieve effective, sustainable growth — however compelling its external service or product proposition to customers may be," Browning-de Villiers adds.

"We have ambitions to produce an industry-wide benchmark report for internal comms across Africa — something to help us all unlock shared learnings and best practice across the internal comms specialisation on the continent," Browning-de Villiers continues. 

Interested parties can take the internal communications benchmark survey here.

For more information, visit www.publicisgroupe.com. You can also follow Publicis Groupe on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor