Octagon says Campbell will collaborate with Octagon Africa Group Chairman, Franco Barocas, and the leadership teams across the company, including Octagon's Cricket and Rugby divisions.

"The opportunity to shape a world-class sport and entertainment offering in Africa is significant," says Campbell. "With the backing of Octagon's global network and proprietary assets, combined with the best local talent, we aim to create a differentiated proposition and set a new benchmark in the market. By tapping into the best minds, tools and IP, we will offer a unique and differentiated proposition that delivers real business outcomes for clients across the continent."

"Struan's reputation, expertise and proven track record of success make him an invaluable addition to our group,” says Barocas. "His ability to merge data-driven strategy with creative storytelling and technology-driven amplification aligns perfectly with our vision for Octagon's growth in the region and our continued investment in top-tier leadership and innovation."

"We are thrilled to have Struan join our leadership team in Africa to oversee and drive operations for Futures in the marketplace," says John Shea, CEO of Octagon. "As fan culture and behaviour continue to evolve and serve as key components to sponsorship decisions, Struan's insights and many years of experience across the industry will provide us best-in-class leadership to ensure we maximise opportunities for our clients throughout Africa."

Octagon says Campbell joins Futures after co-founding Levergy and serving as the agency's CEO. Under Campbell's leadership, Levergy became one of the most respected sports and entertainment marketing agencies in Africa.

Octagon concludes that the appointment of Campbell follows Octagon Africa Group's recent announcement of Seseki Itsweng being named Managing Director. Together with Octagon stalwart and Africa continental lead, Devian Nadasen, these appointments will further Octagon’s ongoing focus, growth and commitment to offering clients world-class capabilities across the region.

For more information, visit www.octagon.com. 

*Image courtesy of contributor