In line with Attacq's strategic vision for vibrant precincts, Mall of Africa says this campaign strengthens consumer connections, fosters engagement and enhances the mall's reputation as a key player in the local retail landscape. 

The mall says the campaign presents a fresh visual identity and messaging that captures the mall's essence as a destination where fashion, beauty, culture and unforgettable experiences come to life. 

Creative Storyboard and Direction

The campaign celebrates Mall of Africa as a global connector, where African heritage meets international style. Backed by Attacq's strong commitment to innovation and aligning with Waterfall City as a place of connection and commerce, the visuals and aesthetics showcase the mall as a hub driven by African excellence, says the mall. 

Through storytelling, the campaign aims to resonate with both local shoppers and international trendsetters. Bold taglines and immersive video content blend South African identity with global appeal, adds Mall of Africa.  

"Mall of Africa represents the very best of what Attacq has to offer: thriving spaces, world-class experiences and strong community. Beyond being a retail and lifestyle destination, Mall of Africa is a reflection of Africa's global influence. This campaign celebrates our cultural richness and fashion-forward shoppers. We are proud to offer a world-class shopping experience that connects Africa to the world and the world to Africa," concludes Yasmeen Lorgat, General Manager at Mall of Africa. 

For more information, visit www.mallofafrica.co.za. You can also follow the Mall of Africa on Facebook, X or on Instagram.

*Image courtesy of contributor