John Deere Film Showcases Family Values And Resilient Farming At Eersteling Farm

For Coeta Coetzee from Eersteling Farm, farming is about family: “We live for each other. We are privileged to be in the farming industry where you have the people close to you.” ​

On Eersteling Farm, family comes first. For Coeta, having a dependable team is vital; people he can trust to step in when life calls him elsewhere. His dedicated staff keep operations running smoothly, giving him the freedom to focus on what matters most. With the right people and equipment around him, Coeta farms with confidence, no matter what comes his way. This is what freedom means to the Coetzee family and the wider Eersteling community: the ability to be present for life’s important moments, to stay connected to nature, and to experience it all with your community and loved ones at your side. At the heart of this freedom lies trust; the foundation of Eersteling Farm’s modern, sustainable approach.​

John Deere Financial recently produced a short film at Eersteling Farm – a place where the values they have long stood for come to life: community, family, teamwork, and resilience in the face of life’s unexpected challenges.​

Farmers across the winelands will recognise these values. When work demands constant attention, personal priorities are often the first to be sacrificed, but they shouldn’t be.​

With farming being a 24/7 commitment, especially during harvest season, balancing its demands with what’s the most important to you, is no small task. That’s why the right people and equipment are so essential. Farming is a collective effort, built on practical solutions and strong support systems that allow you to grow your legacy, season by season.

A dependable team makes it possible to prioritise what truly matters. That is what John Deere Financial has been valuing and providing for generations – by ensuring that family comes first with financial solutions designed to fit farmers’ needs and budgets. ​​

​Watch the full short film on our YouTube channel and let Eersteling’s story speak for itself: