Siyaram's Releases Mother's DAY Campaign

Through storytelling, Siyaram's says the film highlights its values: family, heritage and meaningful connections that define it.

A mother's love may never make headlines, but it quietly holds generations together, says the company. 

The campaign's core insight, recognising the forgotten emotional currency of a mother's presence, was brought forward by Prashant Awasthi, AVP of Marketing at Siyaram's, adds the company. 

Awasthi says, "At Siyaram's, we think style is born out of depth of emotion, of character, of tradition. With this campaign, we wanted to highlight the unwavering love of mothers, whose strength tends to go unseen. 'A Mother's Love — The Only Call That Matters' is a salute to their quiet strength and our way of reminding everyone to stop, think and reconnect."

Ketan Shivadekar, Creative Director, AGENCY09, says, "When Mr Prashant first shared the thought behind the film, we immediately connected with its emotional depth. As storytellers, our job was to bring that insight to life with honesty and simplicity. We wanted the film to feel real, because the love of a mother is the most authentic story of all."

Siyaram's concludes that, rolling out across digital channels, the campaign encourages viewers to look at their own lives and share moments of reconnection via '#TheOnlyCallThatMatters'.

For more information, visit www.siyaram.com. You can also follow Siyaram's on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of contributor