02 July 2025 3 min

Nedbank Launches #GetMoneyFit To Promote Consistent Financial Health Through Fitness Inspiration

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Nedbank Launches #GetMoneyFit To Promote Consistent Financial Health Through Fitness Inspiration

Nedbank's latest campaign #GetMoneyFit draws inspiration from the parallels between physical fitness and financial wellness (Image supplied)

Drawing inspiration from the parallels between physical fitness and financial wellness, the campaign aims to help people develop consistent, healthy money habits with the same grit and discipline they apply to physical fitness goals, creating a lasting financial impact over time.

Khensani Nobanda, group executive for marketing and corporate affairs at Nedbank, says turning abstract financial ideas into tangible realities is vital in building a deeper understanding of our emotional relationship with money.

A coach, a system, a guide

“'We want to equip people with the know-how and tools to develop intentional habits that will compound over time and lead to lasting financial success,” says Nobanda.

“Very few people start a fitness journey as experts with an eight to 12-week programme already mapped out.

“Often, we need a bit of handholding – a coach, a system, a guide.

“That's the role Nedbank is stepping into: providing solutions that align the habits you practise today with the financial goals you want to achieve tomorrow,” she explains.

The role of digital banking

Much like Nedbank's previous initiatives, the #GetMoneyFit campaign holds up a societal mirror for honest reflection.

“It encourages us all, as banking clients, to rethink our relationship with money in the same way we approach our personal development goals – with intent, a plan, and the right support,” highlights Nobanda.

Through intelligent technology, Nedbank is shaping digital experiences that are seamless and personalised, driving real action through its easy-to-use Money app.

These tools are designed to make abstract concepts of financial fitness feel accessible and achievable.

Nobanda emphasises that simplicity and accessibility in digital banking are critical, with ease of use a major differentiator.

'Every small gesture counts: a mindful savings target, a budget review, or a financial goal – they all matter in building a stronger, more secure financial future.

“We encourage all South Africans to transform their approach to money and #GetMoneyFit, because when it comes to financial health, consistency and commitment are key,” she adds.

Credits

Group executive - GMCA: Kensi NobandaExecutive head - Marketing strategy: Tebogo MotsepeHead brand strategy: Cleopatra TaoanaAgency & City: Joe Public JohannesburgGroup chief creative officer: Pepe MaraisChief creative officer: Xolisa DyeshanaExecutive creative director : Martin SchlumpfSenior TV producer: Yash RaiduProduction company & city: Romance Films | Cape Town director: Greg GrayExecutive producer: Helena WoodfineEditing company: DeliverancePost music studio: Pressure Cooker Studios Music Composition: Keith KavayiMusic supervisor: James MatthesProducer: Chloe Ellis

Total Words: 419
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