Firoze Bhorat, Discovery's Chief Marketing Officer, says, "We wanted to mirror some of the excitement our clients feel with Discovery Bank accounts and the travel rewards. A sense of surprise and pleasure for the value they get from discounts, travel experiences and interactions with the bank. When Discovery Bank expanded its flight discount to include direct flights to the United States, there was no better way to represent the scale of the benefit than using the power of CGI."

"CGI (computer-generated imagery) offers an ability to create visuals that grab and hold attention. Our creative and production partners, Affective and Marco Polo, have done a remarkable job in conveying delight, awe and pleasure through CGI, and the response to this iconic visual has been overwhelmingly positive," adds Bhorat.

Capturing the Essence of Delight With CGI 

Delight for Discovery Bank is about more than providing services; it's about making clients feel genuinely happy and rewarded. The bank says it always aims to make every interaction a memorable experience and adds value to clients' lives in meaningful ways through rewards, financial empowerment and seamless digital interactions.

Travel benefits are among the most popular offerings from Discovery Bank, promising adventures that span the globe. To make these benefits unmissable, the bank says it tapped into the global CGI trend, creating a scene to bring the travel benefit to life and capture the imagination of audiences on social media platforms. 

Grant Jacobsen, Affective representative, says, "There are many incredible benefits inside a Discovery Bank card. Showing this goodness inside the Discovery Bank card, we took it to the next level by having an actual plane fly out of the Purple Discovery Bank card, on the side of the iconic Discovery building in Sandton. In the attention economy, anything that 'stops the scroll' is priceless."

By blending the shot-on-a-phone aesthetic of social media with CGI visuals, Jacobsen believes it's possible to disrupt social media norms. Like in the Discovery Bank campaign, an ordinary shot of a building suddenly transforms as it opens, and a plane takes off. 

"This striking visual would have been nearly impossible to achieve — let alone afford — just a decade ago. Advancements in CGI technology have made concepts of this scale more accessible, enabling brands to execute ideas that push creative boundaries. We had to overcome a few challenges like ensuring the plane felt authentic and synchronising its movement, as well as the blending of shadows and reflections, which required careful coordination. We learnt that early testing and pre-visualisation were invaluable," says Jacobsen. 

By using CGI, Discovery Bank concludes that it has not only showcased its travel benefits in a visually captivating manner but also reinforced the moments of delight clients experience. This highlights the potential CGI offers to create more engaging, resonant content. 

For more information, visit www.discovery.co.za. You can also follow Discovery Bank on Instagram.  

*Image courtesy of contributor