This report provides valuable insights into the most effective marketing strategies, showcasing how successful campaigns integrate insights, rigour, passion and creativity to deliver real business results, says the duo. 

As entries for the 2025 Effie Awards South Africa open soon, Effie says this session is a must-attend for marketers and agencies looking to craft award-winning strategies. 

According to Effie and Ipos, the report will explore:

• the evolving marketing landscape and key factors driving effectiveness
• strategic insights that elevate campaigns from concept to impact
• how creativity, media and execution contribute to long-term brand success, and
• case studies and key takeaways from high-performing campaigns.

The Effie South Africa Ipsos Trends and Insights Report serves as a critical resource for industry professionals, helping brands and agencies refine their strategic approach and maximise campaign impact, conclude Effie and Ipos. 

Individuals are encouraged to register here. 

For more information, visit www.effieawards.co.za. You can also follow Effie South Africa on Facebook, X or on Instagram.

*Image courtesy of contributor