VML’s Birdwatching Wins at Loeries, Showcasing AI‑Powered Fraud Awareness for Standard Bank
Dominique Baxewanos, creative director at VML South Africa, and senior conceptual art director Hanro Manefeld are the dynamic team behind the Standard Bank: Fraud Gallery campaign.
The team explains that the campaign used AI to demonstrate to Standard Bank staff just how easy it is for identity theft to take place. The gallery took place at Standard Bank's annual internal marketing festival for their employees.
"We were asked to do an activation, and we thought it was a good opportunity to do some employee education," explains Baxewanos.
The staff first saw a gallery with portraits of the future. These were AI-generated.
Staff signed up at the beginning, then walked through the exhibition and at the end there was a picture of themselves. It shows that in the five minutes it took them to walk through the gallery, that's how long it took to steal their identity.
The team also discusses AI and creativity and where AI fits in.