GRYND 2025 - Y’s Creator Convention Returns with Hands-On ‘Content to Currency’ Tools

Y says that the convention is where passion meets strategy, timelines come to life and creators level up — from nano to mega influencers, and everything in between.

Originally launched in 2023 as a response to the growing youth unemployment crisis, GRYND was created to spark critical conversations around entrepreneurship and innovation. Now in its third year, GRYND 2025 continues to evolve as a powerhouse of opportunity, arming young people with practical tools, real-world knowledge and a mindset geared toward sustainable self-employment. With a key focus on the "how-to" aspect of content creation, GRYND is more than a convention, its offering is a launchpad for success. You'll leave inspired, informed and ready to turn content into currency, says the radio station.

This year's edition for the first time will see GRYND speakers go beyond inspiration, guiding attendees through step-by-step sessions and live creative demonstrations that show exactly how to level up as content creators. This hands-on approach is a major highlight, designed to deliver real, actionable value — all designed to foster growth, creativity and collaboration, adds Y. 

Backed by Y's reach and cultural insight, GRYND 2025 promises to unite aspiring entrepreneurs, side-hustlers and established industry leaders for a day of powerful exchange, says the radio station. 

Y says that confirmed for the 2025 speaker lineup are the faces you double-tap on daily, South Africa's most dynamic voices in tech, finance, media and business — each bringing their journey, insights and blueprints for success to the stage. Keynote speakers include young powerhouse business entrepreneurs Alphi Sipho, Sibu Mabena, Ntando Zikalala and Sabelo the Kreator, alongside various other dynamic industry disruptors. 

These speakers include collaborative creator Thato Rampedi, beauty influencer Jay Pharasi, dance influencer Hope Ramafalo, tech influencer Okay Wasabi, agency owner Kyle Clark, foodie creator Onezwa Mbola and Y's own fashion influencer Fresh by Caddy, reality star Sinaye and broadcast royalty Ayanda MVP, adds the radio station. 

Y says that as South Africa marks Youth Month in the country, GRYND 2025 stands as a testament to the power of ideas, community and fearless innovation. Don't miss your chance to be part of the movement that's shaping South Africa's next generation of game changers. Atlas Studios turns into the epicentre of creator culture next month, so mark your calendar for Saturday, 28 June.

Y Managing Director, Haseena Cassim, says, "GRYND has evolved beyond a moment into a movement that continues to grow with the ambitions of South Africa's youth. In 2025, we're doubling down on our mission to equip young people with more than just inspiration — we're providing access, insights and actionable tools. GRYND is about shifting mindsets, unlocking creativity and empowering the next generation to build their futures through innovation and digital fluency. We're not just opening doors — we're showing young people how to walk through them with confidence."

Y concludes that GRYND 2025 champions a new era of innovation, resilience and bold ambition, celebrating young trailblazers who are redefining what success looks like on their own terms.

Individuals are encouraged to book tickets here. 

Event Details  

• Date: Saturday, 28 June 
• Venue: Atlas Studio (Milpark)
• Time: 10:00 to 17:00  

For more information, visit www.yfm.co.za. You can also follow Y on Facebook, X, Instagram, or on TikTok. 

*Image courtesy of contributor