Castle Lager Reinforces Longstanding Commitment To South African Cricket As Official Sponsor Of The Proteas

"This moment with Cricket South Africa does not come as a surprise, as we have been backing the Proteas since 1992," says Vaughan Croeser, Vice President of Marketing at SAB. "We've continued to innovate and evolve how we support South African sports. Our commitment is steadfast as we drive sport forward in bold and meaningful ways."

"As part of our brand's commitment to the Proteas, we are proud to be back on the sleeve of the playing kit ahead of the final taking place at Lord's in London. This is a huge milestone in our sponsorship and one we hope will be known to have stood the test of time with Proteas. Castle Lager is the quintessential super fan of South Africa," Croeser adds.

"It's the brand that you can always trust to bring people together around the things that they love, and Castle Lager and South Africa simply love the Proteas and our national teams. Through those partnerships, we have always aimed to be more than a sponsor. This is how we grow our business responsibly and create a lasting impact in the communities we operate in," says Croeser.

Castle says that for fans in South Africa, there will be competitions across various channels, a limited special edition Castle x Proteas jersey, designed in collaboration with the new Proteas technical sponsor, Macron.

Castle Lager says it will also bring the game to South African communities by hosting viewing parties across the country.

That rivalry between South Africa and Australia is set to continue in June, with Castle Lager hosting two lucky fans to experience the match at Lord's, adds the brand.

Castle Lager concludes that to find a Castle Lager watch party and limited edition merchandise competitions, consumers are encouraged to check the official brand website and social media pages.

For more information, visit www.castlelager.co.za. 

*Image courtesy of contributor