Beyond a Rebrand - GenEra Fosters Creative Community for ACA’s Rising Talent

The ACA says GenEra is more than a name change. It marks the start of a movement to build a community for professionals from ACA member agencies, where young, curious and driven creatives can meet beyond the boardroom, engage with each other and be exposed to industry perspectives that feed both career and creativity.

"In a world where work, culture and creativity are constantly shifting, it's never been more important to give young professionals a place that belongs to them — where they can collaborate, find inspiration and challenge the status quo," says Gillian Rightford, Executive Director of the ACA. "Advertising is still one of the most dynamic and creative industries in the world — it sits at the intersection of culture, business, technology and human behaviour. For those just entering the field: Your fresh perspective is not only welcome, it's essential."

The ACA says the launch GenEra event is themed 'Own the Next: Building Bold Futures in Advertising,' and takes place on Thursday, 22 May, from 15:00 to 17:00 at Nahana House, 164 Katherine Street, Sandton. 

According to the ACA, attendees can expect a panel discussion featuring:

• Sibu Mabena, Chief Creative Officer, Duma Collective
• Brenda Khumalo, Founder, Lobengula Advertising
• Deshnie Govender, Global Integrated Marketing Manager, TikTok
• Marcel Swain, Managing Director, Dentsu, and
• moderated by Gillian Rightford, Executive Director, ACA. 

"This generation is brave, sharp and ready to lead," says Sarah Dexter, ACA Industry Education Tribe Lead. "GenEra is about nurturing that potential. It's a platform built to grow not only careers, but confidence, community and creativity."

As a GenEra member, attendees will gain access to the School of Thought portal, which offers curated learning content, inspiration and professional development resources. Members also benefit from mentorship opportunities, discounts from partner sponsorships and savings on seminars and equipment, says the ACA. 

The ACA concludes that GenEra is an initiative from the ACA that aims to cultivate a thriving community of young professionals in the advertising and communications industry. It's where bold ideas, unfiltered creativity and a desire to make an impact come to life.

Individuals are encouraged to register for the event here. 

For more information, visit www.acasa.co.za.

*Image courtesy of contributor