Gerety Awards Partners With ATM Virtual To Offer Cutting-Edge Virtual Production Prize At VIP BBQ

This year, two prizes were awarded to lucky guests at the Gerety BBQ, continuing the tradition of the "lucky brooch" given to all attendees on arrival. The brooch is a nod to the awards' name and a tribute to Frances Gerety, creator of the slogan, "A Diamond is Forever", adds the awards.

ATM Virtual, a virtual production studio based in Warsaw, Poland, presented an award worth €20 000 in Virtual Production Services. The award includes cutting-edge virtual production support — such as LED stage access, a pre-lighting day, and technical expertise — designed to bring creative visions to life. "Through our partnership with the Gerety Awards, we are proud to help unlock promising untold visionary and technology driven ideas," says Radoslawa Bardes, CEO of ATM Virtual.

The second prize was awarded by Cinema Mobile, a new collaboration between Ingrid Bragemann's Tusk team and ShiftCam, a global mobile lens innovation, adds the awards.

Launched at Cannes this year, Cinema Mobile bridges the gap between cinema rigs and filmmaking, offering creators optics and the freedom to tell their stories without compromise. Sangita Verma, Managing Director of Cinema Mobile, says, "We are deeply inspired by the Gerety mission to shine a light on the contributions of women in the film and advertising industries. Being a woman, I know what it means to forge new paths, to dream bigger and to create opportunities where none existed before — because we must. That's the heart of Cinema Mobile: giving filmmakers the power, freedom and tools to break barriers and bring their creative visions to life. We are thrilled to support this incredible community by awarding our Cinema Mobile Trailblazer Kit to a deserving filmmaker. Her vision, her voice, her story — this is what inspires us. And we can't wait to see what she creates."

The winners now have the opportunity to bring their stories to life using two distinct technologies designed for the audiovisual and creative industries, adds the awards.

Ingrid Bragemann, Tantorfilms and Tusk content Founder and Partner, adds, "This year, Tantorfilms wishes to share a special message. We all know that things are changing rapidly. Artificial intelligence and virtual worlds are becoming ever more present in every aspect of our lives. We do not deny progress — in fact, we embrace it — but as a production service company working for people, and as developers and mentors of young talent, we believe it is vital to keep communities connected and protect what is truly essential: the heart of every person in this world. We will continue to dedicate ourselves fully to the projects entrusted to us, but today more than ever, we are committed to promoting the spirit of unity and joy that defines us. Because without humans behind things, there is no love — and without love, there is no life."

The Gerety VIP BBQ and shortlist celebration was made possible with support from Tantor Films, Ketchum, VML, Mastercard and The Industry Club, says the awards.

Ketchum showcased dominoes from their shortlisted campaign, 'Liming with Gran'. Before the BBQ kicked off, the awards caught up with Jo-ann Robertson, CEO at Global Markets.

The jury are now carefully reviewing the shortlisted works to choose the final winners that will be announced in September, concludes the awards.

The 2025 shortlisted campaigns can be found here.

For more information, visit www.geretyawards.com. You can also follow the Gerety Awards on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor