Assegai Awards 2025 Introduces Judging Panel

The Assegai Awards 2025 proceedings are well underway, and with it comes the announcement of this year's judging panel. The awards has unveiled a lineup of industry leaders who will lend their insight, experience and critical eye to identify South Africa's most exceptional work in Direct Marketing, says the awards.

A Diverse Panel Reflecting the Industry's Best

This year, the Assegai Awards presents a well-rounded mix of judges that includes top-tier marketers, strategists and creatives. Its panel represents both the client and agency sides of the industry, ensuring a balanced and comprehensive evaluation of every entry, adds the awards.

From seasoned marketing veterans who have shaped some of South Africa's iconic campaigns, to strategists and creative thinkers driving innovation across platforms, the 2025 judging panel truly embodies the spirit of the Assegai Awards: rewarding results-driven marketing that breaks boundaries and delivers measurable impact, says the awards.

Bringing Perspective, Integrity and Passion

The judging process is rooted in transparency, fairness and industry relevance. Each judge brings a wealth of knowledge from their respective sectors, ranging from financial services, retail, telecoms and Fast Moving Consumer Goods (FMCG), to tech, Non-Profit Organisations (NPOs) and beyond. This diversity ensures a thoughtful, contextual and merit-based approach to every submission, adds the awards.

The awards' collective mission is to spotlight campaigns that not only demonstrate creative brilliance but also deliver strong Return on Investment (ROI) and strategic alignment, says the awards.

Why This Matters

As South Africa's premier recognition platform for integrated and direct marketing excellence, the Assegai Awards rely on the credibility and calibre of its judges. Their role is central to maintaining the standard of the awards, as it celebrates the most innovative, data-led and impactful work the industry has to offer, concludes the awards.

For more information, visit www.assegaiawards.co.za. You can also follow the Assegai Awards on Facebook, X, or on Instagram.

*Image courtesy of Facebook