Cheslin Kolbe and Benni McCarthy join Sporty Group as new brand ambassador

South African rugby champion Cheslin Kolbe and football icon Benni McCarthy join Sporty Group as official brand ambassadors. Kolbe and McCarthy headline Sporty Group’s strengthened presence across Africa and global sports markets. The appointments mark a major step in Sporty Group’s mission to elevate African sporting excellence on the world stage. Johannesburg, South Africa – 27 November 2025. SportyBet, the flagship betting platform owned by global sports and entertainment powerhouse Sporty Group, today announced the appointment of two of South Africa’s most celebrated athletes — Cheslin Kolbe and Benni McCarthy — as its newest official brand ambassadors.

The announcement reinforces Sporty Group’s commitment to elevating African sporting excellence while expanding its influence across Africa and beyond. Cheslin Kolbe, widely regarded as one of the most exciting talents in global rugby, is a World Cup winner and one of the most technically gifted players of his generation. Kolbe has inspired millions with his dynamic style of play. His international career also includes leading South Africa’s Sevens team to an Olympic bronze medal at the Rio 2016 Summer Games. This milestone marked one of the nation’s proudest rugby moments on the world stage. Joining him is Benni McCarthy, the most decorated footballer in South African history. McCarthy is the country’s all-time leading goal scorer and remains the only South African ever to lift the UEFA Champions League trophy, a triumph he achieved with FC Porto under legendary coach José Mourinho in 2004. Today, he continues to shape African football as the head coach of Kenya’s national team. “It is with the utmost pride that we welcome Cheslin Kolbe and Benni McCarthy as Sporty Group brand ambassadors,” said Miguel Puche, Global Brand Director at Sporty Group. “Both athletes are icons whose excellence, discipline and ambition reflect the values we champion.

Their stories resonate deeply with fans across Africa, and they embody the bold, global vision that drives SportyBet.” The appointments come as Sporty Group prepares to unveil a series of major initiatives and fan-focused innovations across its ecosystem. With Kolbe and McCarthy joining SportyBet’s expanding ambassador lineup, the company strengthens its mission to deliver world-class sports engagement, premium content, and next-generation digital experiences to millions of users worldwide. About Sporty Group Sporty Group is a consumer-first global sports and entertainment company with unparalleled sports platforms serving millions of daily active users via technology and operations hubs across four continents.

The platforms deliver premium, live, engaging content to sports fans around the world through its network of complementary brands. For more information, please visit SportyGroup.com. Media Contacts Communiqué Advisory on behalf of Sporty Group: