The Partners Powering the Port Alfred Easter Festival 2026 Surf Contests

The brands and organisations supporting the Rip Curl GromSearch and the Royal St Andrews Hotel Rip Curl Cup are helping turn East Beach into the centre of competitive surfing during the Port Alfred Easter Festival.

East Beach becomes a focal point for the South African surf community as it hosts both the Rip Curl GromSearch and the Royal St Andrews Hotel Rip Curl Cup. Across four days, the shoreline welcomes rising junior surfers alongside experienced competitors. As a result, the beach transforms into a focused contest arena and an important gathering point for athletes, supporters, and surf fans.

Events of this scale rely heavily on strong partnerships. The organisers therefore extend sincere thanks to the businesses and organisations whose support makes the surf contests possible.

Core Event Partners

At the centre of the event stands The Royal St Andrews Hotel, whose involvement helps anchor the Royal St Andrews Hotel Rip Curl Cup at East Beach. Their continued support strengthens the connection between the festival, the ocean, and the town that hosts the event.

Alongside them is Rip Curl South Africa, a brand with a long-standing commitment to competitive surfing. Through both the Rip Curl GromSearch and the Royal St Andrews Hotel Rip Curl Cup, Rip Curl helps ensure the event delivers genuine high-performance action in the water.

By supporting these contests, Rip Curl provides an important competitive platform for surfers at different stages of their careers. Emerging junior surfers gain valuable experience through the GromSearch series, while established competitors test their skills in the Royal St Andrews Hotel Rip Curl Cup.

Together, these partnerships help create a professionally run environment that benefits both athletes and spectators, reinforcing the Port Alfred Easter Festival as one of the key gatherings on the South African surfing calendar. 

For the full story, visit: Port Alfred Easter Festival Partners.