Woodlands Dairy and its First Choice brand have launched its latest campaign as part of its Good Movement. Encouraging the community to ‘Clean Up Your Hood For Good’, Woodlands Dairy in partnership with Kouga Municipality, is taking charge of the road that leads into Humansdorp from the N2.

Revealing the large billboard on the R303, Mr. Lex Gutsche the CEO of Woodlands Dairy, Kouga Mayor Horatio Hendricks and  key partners in the initative were also present, including: local business man Paul Ferreira who manages the clean up crew and his team, and Kouga environmental representatives Billy Hattingh (municipal consultant), Charl Du Plessis (municipal manager) and Leon Herbst (manager environmental services).

“We’re a brand with purpose, and are working to minimise our impact on the environment from farm, factory to home,” remarks First Choice GM: Sales and Marketing, Tinus Pretorius who was also in attendance. “We want our GoodMovement to take off and be adopted by communities across the country in the coming years and be an initiative forWoodlands Dairy to own and be proud of.”

Initially being rolled out within communities within the greater Kouga region, Woodlands Dairy is thinking global and acting local. The initative includes a billboard as motorists leave the N2 and drive towards Humansdorp, a branded skip where the clean up crew place collected litter, eye-catching bins used by the crew as well as smaller bins to share the initative and how Woodlands Dairy is taking ownership of the stretch of road. 

As the campaign evolves, new elements will be added to create talk-ability, draw attention to the extent of littering on the environment and communities, and change people’s habits when it comes to disposing of their trash and respecting their environment.

Watch this space, and look forward to more initatives and incentives to ‘Clean Up Your Hood For Good.’

Building on the corporate identity seen in the summer custard campaign, the First Choice custard winter campaign created by Boomtown sees the custard character ready for the colder temperatures.

Building on previous campaign lines, and understanding that during good times or bad, comfort food makes anything better, #custardmakesitbetter will be used in all communication alongside iconic typography, striking colours and engaging visuals. 

“First Choice custard is a well-loved product, and we want to create a community and following around the brand and its campaigns and create talkability,” remarks Lauren McNish, the Boomtown account director who oversees the First Choice/Woodlands Dairy account. “Our character will be placed in different scenarios consoling different winter desserts, playfully making them better.” 

The campaign includes intrigue creating point of sale as well as a competition to win cash prizes. “It is envisaged that the First Choice custard character will become a brand mascot,” adds McNish. “We will be giving him a real persona that has infinite longevity, placing him in different scenarios and developing his role within the brand.”