The Pan African Media Research Organisation (PAMRO) the industry forum for organisations operating in the media research, measurement, and analytical space, is hosting its 22nd annual conference. Due to ongoing Covid-19 restrictions it will be the second virtual conference, taking place over three days: starting on Tuesday 26th October and concluding on Thursday 28th October, daily from 11h00 to 14h00, Central Africa time.

Not to be missed, the conference is aimed at all professionals and businesses interested in best practise in the media research industry. This includes research providers, media owners, marketers, brand managers, and advertising executives. During the conference PAMRO will facilitate a meaningful exchange of knowledge, between the brightest minds in global and African thinking.

Media experts will openly share successes, challenges and even failures in a quest to help delegates learn from one another in order to build better strategies for doing business in Africa. The conference allows the sharing of invaluable insights from leading players, ultimately assisting in improving the industry as a whole.

“This wealth of information comes at a pivotal time where we, as an industry, have had to navigate the challenges of an evolving media landscape as well as the effects of the Covid-19 pandemic and its impact on how we conduct business. In addition, advancements in technology have changed the media landscape and consumer behaviour. The goal of PAMRO is to harmonise research methodologies, consolidating the most meaningful data available in order for the industry as a whole to benefit from a harmonious and sound methodological approach. We believe that this will ultimately assist in finding certainty in uncertain times through measurement,” says Sifiso Falala, President of PAMRO.

Conference sessions will encompass a variety of formats including panel discussions, case studies, presentation of papers and outcomes from media audience research activities. Topics will range from elevated media practice in Africa, consumer behaviour insights, global media trends and challenges, to research methodologies, and strategic recommendations.

“Africa is the next big destination of the world’s economic focus. The topic of navigating the challenges of Covid and its impact on how we conduct business will also be addressed, as brands will share their forecasts post-lockdown,” explains Falala.

“We look forward to hosting companies and agencies presenting their latest findings around the theme ‘finding certainty in uncertain times through measurement’. Our line-up promises highly informative presentations from global brands operating in Africa, with real life case studies from the continent, thought provoking insights and valuable Q&A sessions valuable to all.

“Join the brightest minds in media, research, advertising, branding, marketing, public relations, and get a fresh perspective on communicating with your audiences, implementing content, marketing, distribution and digital strategy,” concludes Falala.

Register on this link today: https://arenaevents.africa/webinar-registrations/pamro-conference/#cfv_registration_source58=PAMRO

For more information, visit www.PAMRO.org. You can also follow PAMRO on Facebook or on Twitter and LinkedIn.

Call for papers for the 22nd PAMRO All Africa Media Research Webinar 26 – 28 October from 11H00am to 14H00 SA time (GMT+ 2)

PAMRO is pleased to announce its 22nd annual conference that will run over three days in October. The virtual conference will explore the theme: “Finding certainty in uncertain times through measurement" and is free to all delegates.

The conference will host research experts from across Africa and the rest of the world, who will come together to exchange knowledge and to learn from one another’s successes and failures. The ultimate goal of the event and the organisation is to harmonise research methodologies and encouraging excellence in the industry. 

In line with this, PAMRO invites individuals or institutions to submit their entries. If selected, they will be required to present findings from media audience research activities and/or relevant case studies, to the PAMRO audience. Each presentation will be 45minutes, with a 15-minute Q&A session.

Papers on measurement innovation, research-on-research, cross platform analysis and best practice from professionals in the field of data analytics will be vetted according to their relevance to the industry. Although case studies are welcome, they need to convey findings that are of value to the broader research community.

Only papers sent to the PAMRO Executive Director will be accepted. Please email, Jennifer Daniel (This email address is being protected from spambots. You need JavaScript enabled to view it.) before 4th September. 

About PAMRO

Pan African Media Research Organisation’s (PAMRO) mission is to create a uniform research infrastructure for African countries, and to use the same measuring and target marketing methods so that results of different countries can be compared validly. Various members include industry organisations, media research providers, media owners, marketers and advertising agencies scattered across all corners of the African continent. We do more than pay lip service to our vision of creating a uniform and evolving research infrastructure in African countries - we continually seek ways to facilitate a meaningful exchange of knowledge and encourage members to learn from one another. Brands openly share successes, challenges and even failures in the quest to help other members build better strategies. For more see www.pamro.org ; www.facebook.com/PanAfricaMediaResearchOrganisation  www.twitter.com/pamro_org  www.linkedin.com/in/pamro-research-5ab004188/

DiBiCoo project to assist African biogas sector growth

The millions of tons of organic waste on the continent could become a valuable and viable source of green energy by turning it into biogas, and at the same time, reducing the carbon footprint and environmental and climate impacts of conventional coal-fired electricity.

* Biogas is the mixture of gases produced by the breakdown of organic matter in the absence of oxygen (anaerobically), primarily consisting of methane and carbon dioxide. Biogas can be produced from raw materials such as agricultural waste, manure, municipal waste, plant material, sewage or food waste. – Wikipedia

Just in South Africa alone, according to the government’s 2020 State of Waste Report, the country generated approximately 55.6 million tons of waste in 2017, of which just more than a third was organic. South Africa’s National Waste Management Strategy aims to have 40% of biogas produced from organic waste by 2025, this strategy and regulatory framework is expected to be finalised in this year.

Many local government structures, municipalities and businesses have expressed interest in waste-to-energy technologies and information on how to set up such plants, as there is an increasing need to secure and reduce their energy demand, be more water efficient and reduce their waste stream, particularly as the space for landfills is drying up. Biogas and biomethane technologies could be one way for them to address these needs.

EU’s DiBiCoo project to share know-how
GreenCape is presenting a workshop with practical information and advice on Tuesday, 29 June 2021, at 09h00 SAST. As the South African implementing part for the EU H2020 research and innovation funded DiBiCoo project (Digital Global Biogas Cooperation). GreenCape is facilitating cooperation between stakeholders in Europe who are eager to share their waste-to-energy know-how and technologies with developing and emerging countries. In the European Union, biogas plants already have an installed electric capacity of 11 GW, with Germany leading the sector worldwide.

On the African continent, South Africa, Ghana and Ethiopia have been selected to be part of this project as these countries have a high market potential for biogas projects, along with the potential to develop favourable regulatory environment and support schemes. The aim of the DiBiCoo project is not only to share information on available European technologies, but also on the framework conditions, market opportunities, research needs, financing opportunities and potential ideas for projects.

GreenCape will also assist in developing digital support tools for capacity building, networking and dissemination of online information to facilitate technology exports and act as a database for interested stakeholders.

The programme for the upcoming Digital Global Biogas Cooperation workshop will include the following biogas industry experts:

DiBiCoo overview:
Ann-Kathrin van Laere, DiBiCoo Project manager, GIZ* 
South African biogas context:
Alberto Borrello, Secretary General, South African Biogas Industry Association 
South African biogas market barriers: 
Yaseen Salie, bio-energy analyst, GreenCape

*GIZ supports the German Government in achieving its objectives in the field of international cooperation for sustainable development.

Breakaway sessions facilitated by:
- Dwight Rosslee, director, Selectra 
- Mandisa Mkhize renewable energy sector desk, GreenCape
- Tawanda Sango, circular economy analyst, GreenCape

The workshop culminates in:

DiBiCoo online platform presentation: 
Aleksejs Zacepins, scientific project manager, DiBiCoo Project at Latvia University of Life Sciences and Technologies 
Plenary discussion on breakaway sessions with Q&A session:
Facilitated by Jack Radmore, energy programme manager, GreenCape

Attendees will be able to interact with the presenters during the live session to gain a better understanding of the biogas market landscape and provide feedback and insight on their own experiences related to the content presented.

DiBiCoo workshops dates, times and registration:
Tuesday, 29 June 2021:
07h00—10h00 GMT | 08h00 to 11h00 London | 08h00 to 11h00 Lagos | 09h00 to 12h00 Johannesburg | 10h00 to 13h00 Ethiopia | 07h00 to 10h00 Ghana

Wednesday, 20 October 2021:
07h00—10h00 GMT | 08h00 to 11h00 London | 08h00 to 11h00 Lagos | 09h00 to 12h00 Johannesburg | 10h00 to 13h00 Ethiopia | 07h00 to 10h00 Ghana

The workshop will be broadcast live on the leading energy industry digital platform, Enlit Africa-Connect. TO REGISTER FOR FREE, click here.

Enlit Africa Enlit Africa-Connect is the 24/7 digital platform of the leading Cape Town-based power and energy conference and exhibition, Enlit Africa, the new brand of African Utility Week and POWERGEN Africa, which served the energy sector on the continent for more than 20 years. The event has had three very successful, interactive digital editions in the last 18 months, most recently from 8–10 June 2021, gathering more than 1500 power professionals for three days of debate, training and sharing. All the sessions are still available to watch or listen to on demand on the Enlit Africa-Connect platform platform.

Enlit Africa is organised by Clarion Events Africa, a multi-award-winning Cape Town-based exhibition and conference producer across the continent in the infrastructure, energy and mining sectors. Other well-known events include Nigeria Mining Week, Africa Mining Forum and DRC Mining Week.

ESI Africa, the continent’s authoritative voice in power and energy news, is the official host publication.

GreenCape was established in 2010 to support the growth of the green economy in the Western Cape.

The DiBiCoo project has received funding from the European Union´s Horizon 2020 research and innovation programme under grant agreement N° 857804. The sole responsibility for the content of these workshops lies with the authors. It does not necessarily reflect the opinion of the EU.

Media contacts:
Enlit Africa:
Annemarie Roodbol
Email:  This email address is being protected from spambots. You need JavaScript enabled to view it.

GreenCape:
Senior Communications Officer: Nicholas Fordyce
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.