{pp}Analytics software like Google Analytics will help you gauge how visitors interact with your website and that data can be used to enhance your web strategy.

{pp}It is important to measure what happens on your websiteand to measure these actions easily you can make use of analytics programmes like Google Analytics.

{pp}Nowadays, cellphones offer so many ways to communicate. They have evolved from simple voice and text messaging devices into smart phones with a plethora of advanced features and enhanced connectivity.

{pp}We are taught “don’t judge a book by its cover” yet it is human nature to decide within moments whether we like something or not.

{pp}There is a definite link between website usability and customer satisfaction, especially for e-commerce websites.

When customer satisfaction converts to customer loyalty, one can assume there is going to be a long-term relationship between the business and customer, providing the level of service stays the same. So if this is true, have you ever considered to what extent usability influences customer loyalty?