Proven Tips on Celebrity Social Media Management

Managing social media can be tough for a celebrity. It’s difficult to juggle promotion and intimacy and to respond to so many fans. Often, a large audience also means more potential for abuse, which may drive some celebs away from social media completely.That said, a celebrity social media strategy is important. This is because the benefits of social media outweigh the drawbacks. By building a presence online, you can:Promote primary and secondary projectsSpeak to fans on a channel you controlBuild up sponsorship dealsGet to know your fans—and let them get to know youSo, are you interested in social media but unsure of where to begin? Let’s learn how other celebrities are using their social platforms.

Pick the Right Celebrity Social Media Platform

A celebrity social profile serves as an important tool for marketing, promotion and forging a connection with fans. This means you need to go where your fans are. Each social network features different media and attracts different demographics.For example, Instagram’s strength is providing an intimate glimpse at life behind the scenes through images. Snapchat does the same with video and messaging. Twitter places you in direct contact with your fans, letting you converse in the moment. Pay attention to age, too: Snapchat’s crowd, for example, skews younger than the one on Facebook.Picking the right social media platform

Develop a Voice and Content Strategy

Planning a celebrity social media strategy begins with choosing the content you’ll produce and how you’ll share it. A celebrity social media profile should strive to:Be engaging with fansBe candid, fun and unexpectedBe open, honest and intimatePromote the celebrity’s projects (without too much focus on promotion)

How Celebrities Use Social Media: Be Candid!

Your number-one priority should be honesty. Because you control this channel—unlike those through partnership brands, project reps, interviews or tabloids—you’re free to let down your guard a little a strike a connection. Afraid of being too candid and making a faux pas? Just look at how celebrities use social media: Adele has a manager approve her posts before publishing, letting her be sincere without worrying about saying the wrong thing.Have fun! DJ Khaled became a bit of a meme when he broadcasted his bizarre but captivating “jet ski adventure” via Snapchat. The move was funny for portraying Khaled in a vulnerable (but still tongue-in-cheek) situation that left his audience on the edge of their seats all throughout. It’s a great example of how creative thinking and a touch of drama can generate buzz.Celebrity Social Media Management TipsCelebrity Social Media Requires IntimacyWhen it comes to intimacy on social media, perhaps no one pulls it off better than Kim Kardashian. This star handles her celebrity social media management all on her own, and it shows: she often speaks directly to her audience via Instagram stories, and just recently invited her Twitter following to help her daughter name their new puppy over the course of a few days. This is an example of giving her audience agency, which is important in forming a connection.Another shining example of how celebrities use social media to provide behind-the-scenes glimpses is Jessica Alba. Alba’s Instagram is full of casual, homey selfies—a stark contrast to the glitz and glamour you might expect from celebrity social media. Her social media presence is humbling, and she feels like a friend we know.

Engage with Fans—or Your Celebrity Social Media Strategy is Worthless

An important tenant to celebrity social media management is that it be a conversation, not a one-way broadcast. As a celebrity, your audience is probably too big to respond to everyone. Still, when fans reach out, you should engage with them. This makes them feel appreciated, and makes you seem more approachable. Taylor Swift positioned herself as America’s best BFF by engaging with her fans. Meanwhile, Iggy Azalea’s celebrity social media strategy is startlingly frank about the difficulties in her career, which her audience appreciates.Don’t be afraid to give back! When managing social media for a celebrity, be sure to include charitable works and projects. Need an idea? Nicki Minaj leveraged her Twitter audience to pay off tuition and debt for straight-A students. She did this live on the platform, inviting her fans to share their report cards. Surprise acts of goodwill like this—directly benefiting the community—are an amazing use of social media that we should see more often.

Protection & Comment Moderation are Essential for Celebrity Social Media Management

Finally, be sure to protect yourself when putting yourself out there. Celebrity social media abuse is a big issue. Your celebrity social media strategy should include comment moderation to avoid trolls, spam and abuse.When you have thousands of fans responding to everything you say or do online, it can be difficult to moderate it all alone! When managing social media for a celebrity, invest in an artificial intelligence-based comment moderation tool like Smart Moderation. This tool provides 24/7 protection across all of your favorite social media platforms, blocking spam and harmful language according to your needs. You can learn more about integrating comment moderation into a celebrity social media strategy on our blog

On 22nd-24th October 2019, the South African Communications Industries Association will be hosting its not-to-be-missed, multi-track Conference and Gala Dinner at Gallagher Estate.

COMMTREND is celebrating the Association’s achievements over the past 10 years and bringing its members together in a gathering that aims to deliver relevant insight and real value to the broadcast, AV, technical production and content creation markets. COMMTREND has been under discussion for many months and the result is a comprehensive 3-day programme of curated, educational content, tailored specifically to the industry sectors within SACIA.

As the recognised professional body for the industry SACIA can attract some of smartest minds available, so members can expect high-level presentations across a range of pertinent topics. However, it is also an interactive platform giving guests the opportunity to dig deeper into the issues shaping the future of the communications industry. There is plenty of opportunity for face-to-face engagement with experts willing to share their extensive knowledge and insight.

The conference aims to provide content to stimulate strategic thinking to negotiate the extreme rate of change within our sectors, examine the influences on our industry and assist us with planning for future directions. The previous SACIA conference was run alongside a small conference with around 30 exhibitors. In 2019, the exhibition component has been removed and the conference expanded to offer multiple streams of content.

The venue has also changed to a space that can accommodate the 500+ delegates expected from across the SADC region. COMMTREND kicks off with the first day being dedicated exclusively to SACIA’s Youth Development programme and pre-conference workshops. The Youth Development programme will feature several presentations focused on career opportunities for young people.

SACIA is already actively working with several Universities active in the communications sector but the youth content at COMMTREND will strongly focus on SACIA's vision for the future of the youth within the Association, exploring how the changing work environment will require new skill sets and instilling a commitment to continuing professional development.

The next two days are aimed at members already active within the industry; starting with a review of the mega-trends shaping our future before drilling down into the five different breakaway streams keeping discussions industry and individual-specific. Delegates have the choice of attending whichever knowledge track is of greatest interest to them and which will give them the most valuable take-away.

There are also sponsorship packages to allow sponsors to engage and interact with a highly targeted audience hungry for information. SACIA has created bespoke packages, across different price-points, all of which will include both pre and post-conference engagement. The objective is to secure sponsors with whom SACIA can build a long-term relationship that benefits the Association, the members and the sponsors in a WIN-WIN-WIN package.

The announcement of Ravine (62) as Plascon’s Neutral of the Year tells us that, even though it has evolved over more than ten years as one of the top decorative neutrals, grey is here to stay. Ravine (62) is a timeless blend of grey and beige which invites a minimalistic yet luxurious look to a space and, according to the Plascon Colour Connoisseurs, is the perfect hue for the classic home in the 21st century.  Part of the Plascon Colour Forecast’s 2019 Luxury colour story, Ravine (62) has a soothing taupe undertone, perfect for classically decorated homes.

On grey’s enduring popularity, Colour Expert, Claire Bond says, “Ravine continues to be our warm go-to natural as it provides a neutral canvas making it a safe option when detail needs to be added, be it a coloured painted feature wall, curtaining, flooring or upholstery.” For a luxurious classic look, Claire recommends pairing it with optimistic blush pinks such as Nutmeg Dust (O3-C2-2) or gentle salmons such as Orange Delight (O5-A1-4).Partnered with bright whites and blonde wood tones, versatile Ravine (62) also invites a clean, clear and calm Scandinavian aesthetic to a home. Claire comments, “In contrast to other cooler shades that have been popular in the past, this neutral shade of grey adds warmth to a space.  

The recently launched Plascon 2019 Colour Forecast identified cocooning, mindfulness and individualisation as some of the trend drivers compelling people to transform their homes into personal sanctuaries away from a busy, technologically-driven world. Ravine (62), moving away from the ‘more is more’ concept, is about creating spaces where life’s simple pleasures take centre stage. Says Claire, “The concept of luxury has taken a new direction with the new interpretation extending to simple joys like reading a book, taking a bath or enjoying a long lazy Sunday lunch with family and friends.” Ravine (62) can be used in any space depending on the mood you want to create. A soothing relaxing bathroom would do well with a coat of this grey as would a reading nook or dining area.

To get that luxurious minimalistic look, Plascon suggests using Ravine (62) as the core colour and teaming it up with accent colours such as dramatic Dark Antelope (P7-E1-1) or Bovine (47) for a monochromatic look.Ravine (62) also works well with Golf Greens (G4-A1-1) from the colour forecast’s Urban story while rich feature colours such as Winter Storm (B3-B1-2) or Atlantic Ocean (B2-C1-1) on a feature wall or painted furniture brings the palette into the millennial age. Golden Lake (Y5-C1-3) from the forecast’s Luxury palette also combines beautifully with Ravine (62). Claire recommends introducing woods and shiny copper fittings for a modern touch to a traditional décor scheme or textural elements like a rich floor rug that inspires luxury.

The beauty of Ravine (62) is that it’s the ultimate grey that can be used for building a signature palette. Paired with colours such as calming Berry Good (P1-A2-3) and beautiful pastels, it also offers a French Provence edge which Claire sees in the classical home. “Because Ravine (62) is a blend of grey and beige, it effortlessly brings opulence into a home without having to fill the space with too much stuff. With this wonderfully adaptable grey you won’t go wrong when transforming your home into a refuge where simple luxuries are the order of the day,” Claire concludes.

Help your customers understand why workplace noise affects productivity and profitability. And how they can fix it.

Today, work happens everywhere — in busy open-plan offices and contact centers, at home, even coffee shops. This flexibility is great for business and people, but with it comes a new challenge: noise. Distraction caused by noise reduces productivity and well-being and, in contact centers, detracts from a positive customer experience.

Studies show that it takes 23 minutes to recover from distraction, and over 58% of employees are distracted multiple times each day. That represents a significant impact on your customers’ businesses you can easily help avert through proven noise reduction strategies and products.

Plantronics engineers solutions that help people manage the noise around them so they can be more effective — no matter where they work. Together, we can help your customers reduce distractions caused by noise so their businesses can thrive.

Plantronics in South Africa offers several solutions for managing noise. This week we focus on the Voyager 6200 UC, a Bluetooth® neckband headset with earbuds that offers professional-grade audio and versatility. 

On any given day, you might need to collaborate with colleagues remotely, field calls from customers or listen to music to help you focus on your latest project. Now there’s a headset that’s flexible enough to meet the demands of your role inside the office and out. Voyager 6200 UC offers everything you’d expect from Plantronics — active-noise canceling, clear voice transmission and premium audio — in a versatile Bluetooth® neckband headset with earbuds. Intuitive controls make it easy to use, and the neckband vibrates to signal an incoming call. Voyager 6200 UC is so comfortable and low-profile that you can use it all day long, in the office and on the go. 

IT Managers

The professionals in your organization have different roles, responsibilities and work styles, so why offer them all the same headset? Now you don’t have to. New from Plantronics, Voyager 6200 UC is the first Bluetooth® neckband headset with earbuds built to enterprise standards. With its premium audio and versatility, users will want to wear it — and stay connected — everywhere they go.

Flexible Workers

With premium features and professional-grade audio, Voyager 6200 UC is a Bluetooth® neckband headset with earbuds that has the versatility to go beyond the office. Transitioning to your next conversation is easy: Connect with colleagues working remotely, listen to music to focus distraction-free or drop an earbud to tune in to the conversation around you. You can count on Voyager 6200 UC for outstanding audio every time, everywhere.

Hear and be heard clearly with these features:

• On-demand active- and passive-noise canceling let you focus on your call or work.
• Four omnidirectional microphones with enhanced digital signal processing (DSP) deliver superior background noise canceling.
• Premium hi-fi stereo lets you immerse yourself in your favorite music.
• Wide band audio provides high-quality PC telephony.

About Plantronics

Plantronics is an audio pioneer and a global leader in the communications industry. We create intelligent and adaptive solutions that support our customers’ most important needs: experiencing and facilitating simple and clear communications while enjoying distraction-free environments. Our solutions are used worldwide by consumers and businesses alike and are an optimal choice for open office environments. From unified communications and customer service ecosystems, to data analytics and Bluetooth® headsets, Plantronics delivers high-quality communications solutions that our customers count on today, while relentlessly innovating on behalf of their future. For more information visit www.plantronics.com/za 

©2018 Plantronics, Inc. Plantronics, SoundGuard, aptX and Voyager are trademarks of Plantronics, Inc. registered in the US and other countries, and Plantronics Hub is a trademark of Plantronics, Inc. The Bluetooth trademark is owned by Bluetooth SIG, Inc. and any use of the mark by Plantronics, Inc. is under license. All other trademarks are the property of their respective owners. 01.18

1 Oxford Economics, “When the walls come down – the evolution of the workplace.”
2 Plantronics Noise in the Workplace Global Study, 2017.
3 The Cost of Interrupted Work: More Speed and Stress Study from the Department of Informatics, University of California, Irvine, 2008.

Take control of every detail in your home, with these fully customisable, gorgeous Mandelli leather handles, available exclusively from Handles Inc. Attention to detail transforms your home from a designer’s dream, into YOUR design dream.

The handles are crafted from leather and hand-stitched – personalise them by choosing your colour preference to make it your own creation. Take control of your space. Excellence is in the attention to detail, and choosing the perfect cupboard and door handles for your home or office will be the final touch that brings your space together. Let your living reflect your purpose, your style, your essence.

Visit a Handles Inc store, where their seasoned team will help you choose the items that best suit your needs.

Their stores are renowned for being eye-candy for architects, interior designers and decorators, as they know that the smallest detail will complete the look – whether it is a corporate office, modular home or rambling mansion. Handles Inc boasts a collection of over 9000 items to inspire you.

Specialists in handles and bathroom accessories, for all applications, personally selected from top global brands and available exclusively from Handles Inc.

Watch how the smallest change can create the greatest transformation.

For your local stockist visit www.handlesinc.co.za or call 021-422 2322.

Johannesburg - High level representatives of companies such as ADRA, PASA, Debt Rescue, Callforce, MFSA, Consumer Profile Bureau, Cornerstone Performance Solutions, Flemix & Associates, OVAG SA, Burnard Raaff & Associates and Tenacity Financial Services and more to be attendance at the third annual Debt Collection Conference 2017.

The event, to be held on 6 & 7 September 2017 at Indaba Hotel, Fourways, Johannesburg, and hosted by Trade Conferences International (TCI), aims to attract professional dealing with debt collection, debt management, credit risk, debt & credit control, legal debt counselling & advisory, credit management as well as collection management and implementation.

Themes to be addresses includes current SA debt collection landscape,developing and managing strategies,focusing on customer engagement, credit risk management, governance, compliance and legal framework, new technology for efficient debt collection as well as the state, evolution and future of credit & debt collection industry.

Michandre Malan – Senior Project Manager at Trade Conferences International - said TCI has organised more than 400 events in the last fourteen years. Since we hosted the first Debt Collection in 2013, the event attracted over a 600 registered delegates and over 100 exhibiting companies includes: ABSA, African Bank, CrediCor, DirectAxis, Discovery, HTN Attorneys, PayM8, NRB Risk Solutions, Nedbank, FNB, Standard Bank, Uni-Collect, Woolworths Financial Services and more.This years’ conference is expected to attract over a 150 delegates. 

“TCI is your technology event organiser of choice and we believe that the event will be a success. We understand technology and have the ability to identify the right audience to showcase the latest technology developments in different industries. The event will allow both exhibitors and delegates an opportunity to network and explore new developments in the debt collection and credit risk industry.”

 Normal Registration fee: R8 600,00  + VAT = R9 804.00 p.p.

12% Discount: Group registration fee for 3 or more delegates: R7 568.00 + VAT = R8 627.52 p.p.

20% Discount Group registration fee for 5 or more delegates: R 6 880.00 + VAT = R7 843.20 p.p.

How to get invovled with this TCi signuture event:

To register as a delegate email Michandre Malan on This email address is being protected from spambots. You need JavaScript enabled to view it.. Exhibition enquiries are handled by Jason Joseph This email address is being protected from spambots. You need JavaScript enabled to view it., or call both on 011 803 1553.

Handles Inc, believes that your home is the perfect place to begin creating an inspired space filled with your unique style. It should reflect who you are in ways that words simply cannot. An easy and affordable way to add subtle changes to your home is to focus on the finer details. Handles Inc offers marvellous décor to fit into any home.

Plus, updating your handles is an easy way to refresh the look and feel of your home. Handles Inc keep up with the trends, and provide the perfect handles to ensure you do too!

Below are two trends that we would like to share with you:

• The home has become a canvas for consumers to get creative with which means a move away from neutral colours towards bright statement colours such as deep greens, turquoise and bright pinks.
• Metallics such as brass, bronze, gold and rose gold are still exceptionally popular and in demand, which add a sophisticated edge.

Also, if you're in Cape Town and want to source product - we can easily arrange that.With Handles Inc you can easily create a slick designer pad, quirky villa feel, a bathroom haven or a cutting-edge office environment with their quality handles and bathroom accessories. Architects and interior designers know that it’s details like these that make a space truly unique and exceptional. With a collection of over 9000 items to inspire you, Handles Inc has specialist designer pieces personally selected from top global manufacturers. With these exclusive ranges and a design-savvy team on hand to assist, Handles Inc will help you make your home or office a space that reflects your individuality – and a dream to live or work in. For your local stockist visit www.handlesinc.co.za or call 021-422 2322.

Your wedding day should be one of the most romantic, exciting and unforgettable days of your life and the Wedding Expo®  taking place on the 14th and 15th March 2015 at the dome in Northgate, is the place to visit to transform your  wedding into that extraordinary experience. Planning a wedding is more than just a dress, a cake and a fabulous reception.  What you’re planning needs to be as special as you wish the rest of your life to be. Your wedding is about love, romance, commitment; it’s about having the people close to you witness your union and your dedication to one another. Witness your ‘Happily Ever After’!

The Wedding Expo® understands this and works tirelessly to bring the most comprehensive and creative bridal exhibitors to showcase their wares and services all under one roof and all with one aim – to assist soon-to-be-newlyweds in making their dream wedding a reality - without all of the stress.

Recognised as the South African Bride’s favourite bridal event, The Wedding Expo® boasts premiere exhibitors showcasing everything from the perfect wedding stationery to beautiful blooms, breath-taking wedding gowns to gorgeous jewellery, tantalising table décor to hedonistic honeymoons. The Wedding Expo® also offers the opportunity to interact with some of South Africa’s top wedding planners, photographers and caterers and get expert advice on financial and legal matters. This hands-on advice is invaluable and usually comes at a premium, but at The Wedding Expo®, this is just part of what is offered to ensure your wedding day goes off without a hitch.

A new feature to this year’s Expo is aptly named ‘Make Me a Bride’ where lucky volunteers will be transformed into a bride with hair, makeup and a wedding gown! During their makeover, they will receive key advice from the specialists doing the makeover and a leading stylist. There will be 3 opportunities each day and everyone will get the opportunity to see the fabulous change when she appears on the fashion ramp to show off! They will also receive a VIP invitation to the all-new Wedding Inspirations stand where they will get the opportunity to ‘walk into the magazine.’

The inspiring daily fashion shows offer visitors the opportunity to grab a seat in the front row and catch a glimpse of the latest and most beautiful bridal trends in wedding apparel for both brides and grooms.  From couture designers to ready to wear labels, there is sure to be something for every taste. These will include beautiful creations from couture designers Bridal Room, F Wilson Couture, G&B Couture, Gerald C, New Romantics, White Lilly Bridal and bridesmaid dresses from Bloumossie, Gelique and Bride&co! Ready to wear labels will also be on the runway and you will be able to see Olivelli, Maggie Sottero, Bridal Wardrobe, Bride&co and lingerie from The Corsetiere. Menswear will also be featured so don’t let your groom miss out on seeing suits from Eurosuit, Gerald C, F Wilson and Frank Bespoke.

Don’t miss a chance to vote for your favourite table décor at the special display of tables by our creative exhibitors. You could stand a chance to win a fabulous weekend at the Khaya Ndlovu Manor House in Hoedspruit valued at R7 500.00!

There is already more than enough on offer to entice every bride-to-be not to miss this annual celebration of all things wedding, but one more reason not to miss it is the chance to win a R320 000.00 wedding Multiflora wedding at Diamond 4 Estate as well as a honeymoon at Khaya Ndlovu Manor! Entries at the Expo and you must be there to win. Saturday finalists will be back on Sunday for the finals at 3pm!!

“We are always so excited at the beginning of the year when we are looking forward to our beautiful show. We produce the best wedding planning platform for all those bridal couples! It is a dedicated wedding space with beautiful stands to visit and professional service providers to choose from!” says The Wedding Expo® managing director Amanda Cunningham.

So make a date to attend the Wedding Expo® - it will go a long way to ensuring that your wedding day is the extraordinary experience that you always hoped for.  

Event details: Date: 14th and 15th March 2015 Venue:  Coca-Cola dome, Northgate, Johannesburg Cost: R120.00 per person Fashion shows: 11h30, 12h30 and 14h30 daily Competition draws: 11h30, 12h30 and 14h30 daily.

It’s party time in the new Summer edition of Wedding Inspirations magazine. You’ll find all the need-to-know details about planning an outdoor wedding, a destination do and the most beautiful, sparking wedding themes.  

On sale from December 9th, the new issue looks set to delight brides with its glossy mix of current information and on-trend inspiration. The pages are packed with more than 280 style hits for your big day and a must-read six-month countdown to gorgeous – fabulous beauty tips to have you looking your best on the most important day of your life.  

In this issue, brides-to-be have the chance to win a spectacular Enzoani wedding dress worth R25 000. If you love denim, but have assumed that is has no place at a wedding, think again – our Denim Love theme shows you just how to do it and still look like a goddess. Always dreamed of looking like a princess on your wedding day? The modern Frozen-inspired fairytale theme is a must, with its sumptuous red and white detailing. Shimmering sparkle takes centre stage in our glamorous, romantic party theme and why not play around with paper in our look at the hot new trend of paper flowers for everything from cake toppers to head wreaths.

Another must-read is our definitive 2015 honeymoon hotlist – award-winning locations for every taste on this very special holiday. And who can forget our breathtaking fashion, relationship advice for staying calm during the planning madness and the inspirational real weddings just bursting with love (and amazing décor!).  

Available nationwide at Pick ‘n Pay stores, CNA, Exclusive Books, PNA and Dis-Chem, as well as selected SPAR supermarkets and independent retailers. Alternatively, subscribe and never miss an issue. Details are at weddinginspirations.co.za.

We, Kansai Plascon, have achieved one of our best B-BEE ratings to date and are recognised as a Value Adding Supplier. Our B-BBEE procurement recognition level has increased from 110% to 137.5%, which is higher than that of a non-value adding level 1 status supplier. So, when tendering for projects, our combined B-BBEE status and Value Adding Supplier position effectively make Kansai Plascon the preferred procurement choice.

Our B-BBEE status now stands at level 3, as of  September 2014, having increased from level 4 in 2013. With a score of 80.27 points, this rating cements our position as the coatings industry market leader.  

There's great news for our customers too. Companies that  purchase from Plascon will  improve their own procurement scores thereby improving their B-BBEE ratings. By partnering with us, customers benefit through improved B-BBEE procurement scores.  

In contrast, if a customer purchases products from a non-value adding level 5 supplier and not Plascon, then their  procurement recognition will amount to a far lesser 80% only. All this renders Kansai Plascon the obvious choice.  

Kansai Plascon has 125-year long history of leading quality assurance, superb formulation and trusted performance – and now, we have also secured our position as the market leader in benefitting our customers.  

- ENDS

About Kansai Plascon Kansai Plascon is a company within the global Kansai Paint group. Kansai Paint is the world’s sixth largest paint company and Japan’s foremost coatings manufacturer. With the backing of Kansai Paint, Kansai Plascon will continue to drive innovation and excellence in the retail, trade and industrial coatings market in South Africa and will further the company’s interests in Africa.  

For further information, please contact: Alex Coggins Marketing Executive, Kansai Plascon + 27 11 951 4500