{pp}Email Marketing is a very effective way to speak directly to your customers and clients, ultimately driving engagement which increases leads and sales.

But of course, in order for Email Marketing to be successful, targeted messages need to reach the right people. Part of what makes email marketing unique and so effective is its ability both to broadcast, and also to target individuals with personalised content simultaneously.

{pp}Email Marketing should form an integral part of your marketing strategy, as it’s a great tool for establishing relationships, loyalty and ongoing communication with customers.

{pp}Email marketing is still one of the most powerful (proverbial) arrows in the eMarketer’s quiver. Email marketing is so effective because it puts your brand and message directly into your customers’ inboxes – many people’s most frequent touch-point with the Internet.